Advertising Produce: reach the right customers at the right time

Advertising produce to restaurants, hotels, and retailers can be as tricky as keeping vegetables fresh on a hot day in July.  Most efforts to advertise produce wilts in the light of day: it looks and sounds just like everyone else’s, and reaches your potential customer at the wrong time.

But ads don’t have to be disappointing like wilted lettuce.  In fact, your marketing message can make the impact that you want when it’s delivered at just the right time, at “the peak of ripeness.”  And it can.  How?

Advertising produce when your customer is hungry for ideas

Your customers call you every day, to place orders, ask questions, and find out about shipments and upcoming crops.  They’re focused on you and how you can help them succeed.  That’s when they are most receptive to your message, and how you can help them best.  Are you making the most of this opportunity?

When these customers call, many are asked to “please hold.”  Hold time is usually spent in dead silence or listening to canned background hold music.  It’s boring.  It’s frustrating.  Callers have been known to just hang up.

Why not make that time more interesting (and profitable) by giving customers information that they want, and that you want them to have?  Informer Messages on hold are custom written marketing messages that deliver your message about your company, your quality, and the fresh crops you offer.

Advertising produce with Informer Messages

Think about it: your customer has a long shopping list.  Just like in a supermarket, they’re “open to suggestion” about new arrivals and great deals.  Wasted hold time is the perfect opportunity to announce your newest produce arrivals throughout the year…before the competition captures their order.

It’s also an opportunity to make every call more interesting and enjoyable: why not suggest ideas about new and interesting uses for fruits and vegetables you offer?  Tell callers about interesting new additions to your produce line, and about higher profit add-ons.  Informer Messages on hold can be the promotional tool that you’ve been looking for: the easiest way to reach your highest potential customers.

How to get the best results when you’re adverting produce

A legendary sales trainer once said “The easiest sale you can make is selling something extra to a satisfied customer.”  Satisfied customers know and like you.  They trust you.  They like the service and prices you offer.

So who are you most likely to make your next sale to?  A stranger?  Or a satisfied customer?

You can advertise to your satisfied customer with non-threatening, interesting information in the time they now spend “on hold.”  With Informer Messages on hold.  The Informer is the on hold specialist, and can create an on hold script and on hold message that your customers will respond to.  Great on hold messaging is the fastest way to “grow” your business.  Discover this new marketing opportunity in a free 15-minute discovery session: click here for a free session, or schedule yours today by calling 800-862-8896.

The post Advertising Produce: reach the right customers at the right time appeared first on Informer Messages on hold.

Messages on hold for Dermatologists can help more New Yorkers

Messages on hold for Dermatologists in New York give you a marketing tool that can be tailored to each season, and the best ways you help your patients at different times of the year.  Growing Manhattan practices have replaced their hold music with on hold marketing: they’re custom on hold recordings that use hold time to educate your callers about the services that are most important to them at this time of year.

Are you taking advantage of this medical marketing opportunity?

Messages on hold for dermatologists change with your patients’ needs

That’s right: the best on hold messages are not only tailored to your practice, they’re proactively updated with each season.  Spring is the time for breakouts, contact dermatitis, and grass and pollen allergies.  Summer’s tempting warm sunshine can be your patients’ greatest temptation.  Because of the decreased intensity of the sun, your patients often neglect skin sun protection, and patients with seborrhea, or dandruff, often experience autumn flare-ups.  Winter’s dry biting cold can be a challenge for many of your patients with psoriasis, eczema, and dry skin.  On hold messages for business can inform your patients in a non-invasive, non-threatening way, and encourage them to start the right conversations with you, and book a consult.

Increase consults with messages on hold for dermatologists

Informer Messages on hold can increase consults with your patients, so that you can help them more effectively, all year long.  Think about your current patients: up to 80% of them only visit you for one condition, yet they often suffer from minor skin problems that you can help them improve.  A targeted Informer on hold recording can remind them of more of the conditions that you can successfully treat, and start the right conversation.  It’s been said that patients who more actively ask their physicians about seemingly minor ailments get the best treatment: doctors aren’t mind readers.  They rely on patients to discuss their needs and problems.

 

 

Messages on hold for dermatologists help patients understand how you can help them

Do your patients ask about additional ways that you can help them? Do enough of your patients consult you added help and treatment?  The problem may be that they don’t know enough about you, and the “standard” 15-minute exam isn’t long enough for them to learn.  Maybe it’s time for interesting voice messages that promote your added services, skin care products, and the best ways you can help them.  Call now to book a Dermatology On Hold Marketing Consultation: in New York, NY call 212-355-6980.  Outside NYC, in Connecticut call 203-655-3920. And nationwide call 800-862-8896, today

 

The post Messages on hold for Dermatologists can help more New Yorkers appeared first on Informer Messages on hold.

5 Tips for Good On-Hold Messaging

The average person spends about 10 to 13 minutes on-hold each and every week -- or a lifetime average of nearly 43 days. Even though the average call to any given business results in a wait time of 40 seconds or less, you want your customers to come away from their on-hold experience happy and willing to talk to you, instead of angry, impatient, disappointed or irate. By crafting a good on-hold messaging program, you can keep your customers active, engaged and feeling good about their affiliation with your business.

Acknowledge Your Customers
There’s nothing worse than calling a business, only to be put on hold without any acknowledgement. A simple greeting such as “Our customer service representatives are currently dealing with other customers, we’ll be with you as soon as we can” can mean the difference between a lost call (and lost revenue) and someone who is willing to wait.

Acknowledging your customers lets them know that you’re aware their time is valuable, and you’re grateful that they’re using it to wait for you. If you’re inclined to move past a generic greeting, consider thanking your clients for their patience as they wait. Studies have shown that instead of apologizing for the wait time, inspiring customers with a positive trait like patience makes them want to live up to your hope and they will, in fact, exhibit more patience.

Add Value to The Wait
Remember how time is valuable? Make the most of your customers’ on-hold times by giving their wait value. Whether it’s a promotional deal available only to those waiting on hold to speak to a customer service agent, or perhaps a rundown of specials they might not know about, giving customers a reason to stay engaged and listening keeps them hanging on.

Not all value comes in the form of deals, promos or advertising for your services, though. You could also use your on-hold message to educate clients about the field you specialize in, or to entertain customers by offering a selection of carefully tailored, licensed, rights-secured on-hold music to listen to. By giving your customers something to focus on while they wait, they’re less likely to be irate when you’re finally able to field their call.

Don’t Stagnate
If your customers are repeat callers or loyal clients, chances are it isn’t the first time they’ve heard your on-hold message. Switch up your hold message at least seasonally. By keeping things fresh, you give your loyal customer base something new to keep their attention.

Changing your messages will also give you a chance to evaluate what’s working and what isn’t and tailor your on-hold message to the season - very few people would like to hear about your summer deals in the dead of winter. Nobody expects your business to stay the same, so why should your on-hold message? When you have something new to say, add it to your on-hold message to hook the attention of your callers.

Engage Callers
Even though you can’t take their call right that second, it doesn’t mean you can’t engage with your customers. Letting your clients know you welcome their feedback, ideas and input lets people know you care, not just about their business but about what they have to say. You may even get useful feedback that can help you tailor your on-hold programming to better suit the needs of your target market.

Customers experiencing extended wait times might appreciate appropriate humor or even a riddle or puzzle to ponder while they wait -- again, adding value to the time they’re spending on-hold. The more you can keep your waiting clients thinking and engaged while they wait for you to take their call, the less likely they are to be upset over the wait.

Answer Common Questions - Without Being Repetitive
Even though a good many customers are able to find the answer to simple questions about your business by doing a quick web search, some still prefer to - or must - call to ask. If you can, include some basic details about your business in your on-hold messaging. Basic information like store hours, whether you’re open for an upcoming holiday, an address for your physical location or a web address can all assist customers who have questions.

The danger in any on-hold message is repetition - the average wait time is 40 seconds, so avoid looping the same message over and over again. A customer who is NOT calling to ask about your hours of operation or address doesn’t need to hear them two or three times. Avoid repetition. Avoid repetition. Avoid repetition.

The Key to Creating Good On-Hold Messaging
Your on-hold messaging should reflect how you’d want to be treated as a customer -- valued, important and not forgotten or left idly waiting. A good on-hold messaging system is dynamic and changes regularly. It answers common questions without being pedantic or overly repetitive. By acknowledging your customers as real people and thanking them for their patience and time, and giving value to that time, you’re less likely to speak to an upset caller when you can finally pick up the phone.

Source: 5 Tips for Good On-Hold Messaging