Monday, July 30, 2018
Monday, July 23, 2018
Weave Phone Upgrade Can Help Improve Practice Growth in Connecticut
Weave Phone Service is the popular new trend for Dental Practices in Connecticut and nationwide, when they’re switching to VoIP Phones. The service is tailored to dentists, focused on common problems that dentists face with their phone calls: handling multiple calls, helping make each call more personal, and creating a system for scheduling and following up on appointments.
Weave Phone System
Busy dental practices in Connecticut can have hundreds of patients. Keeping track of them all can be nearly impossible. “Weave ensures that you never miss an opportunity to schedule an appointment.” But Weave lets you customize your service with an additional tool that can educate your patients about new ways you can help them.
Like other VoIP Phones, music on hold comes standard with the system. But it also gives you the ability to replace “default” music on hold with something different. You can replace it with a marketing tool.
Replacing Weave Phone Music on hold
Music on hold is nice. It’s a lot better than making callers wait in complete silence. But when you sign up, getweave.com lets you know that “if you want to be really ambitious, [you can use] advertising or marketing…”
Be Ambitious. Add Marketing to your Weave Phone
You help your patients in more ways every year. Today’s successful practice does so much more than the average practice did just five years ago. So much that your patients could benefit from, but probably don’t know about.
Why not tell them. Use wasted hold time to…
… “hold on” to callers: One of the top reasons that callers waiting hang up is boredom or
frustration. Give them something interesting to listen to.
… motivate them: tell your callers about the benefits of your newest procedures, and how
you can help them.
…sound more professional: the first impression you make on your patients is usually by
phone. Make every experience better. Build trust and accentuate your training and professional credentials.
Informer Messages on hold for your Weave Phone
Informer Messages on hold are custom developed for your practice, and recorded specifically for your new phones. You don’t choose them from a list of “canned” messages, nor are they a customized template filled with the same information: your name, a few profitable procedures, your locations and website, and a few clichés about how amazing your practice is. They’re planned and custom written based on your goals, your specialties, and your patients’ needs.
You give each of your patients the exact care they need to improve their oral health. Should your own marketing messages give you anything less?
Call today to set up a Free 15-minute Consultation. We’ll ask you all about your practice, and give you ideas about how you can achieve the success you’ve worked for. Call today to book a consult: In Stamford and throughout Connecticut call 203-655-3920. Nationwide call 800-862-8896.
The post Weave Phone Upgrade Can Help Improve Practice Growth in Connecticut appeared first on Informer Messages on hold.
Monday, July 16, 2018
Marketing CoolSculpting can help you book more patients in New York
Marketing CoolSculpting is one of the most effective new ways to book more patients at your New York City dermatology practice. The increasingly popular procedure is “trending” in NY’s broadcast media, social media, and the brand has been built by the Zeltiq so well that it has become as well-known as Botox. An early-adopter offering the non-invasive treatment has the advantage of attracting more potential “lifetime” patients after “Freezing their Fat.”
Marketing CoolSculpting to attract first time patients
Rarely have dermatologists been able to draw in so many patients so quickly as with this new treatment. Losing fat with an innovative, non-invasive, and one-of-a-kind treatment gives you an easy-to-market service, especially if you’re one of the first in your area to do so.
Harvard Business Review articles site the advantages of an early entry into a new product, so establishing yourself early is always important. But being “first to enter a market” doesn’t guarantee success: according to the American Marketing Association, 47% of “first-movers” fail. But now that consumers are familiar with and ready to try this game changing procedure, a well thought-out plan for marketing CoolSculpting in your market is essential. “Traditional” marketing tools that you’ve used successfully in the past will enjoy increased success. Add new ideas, and you’ll firmly establish yourself as the “leader” in your market.
Some basic techniques for marketing CoolSculpting
- Your website: you’ll want a convincing “landing page” dedicated to CoolSculpting that emphasizes the benefits and the advantages if offers
- SEO is worth investing in. Ranking high within your community is a necessity.
- Blogging: Learn about blogging (or ask your website/SEO consultant) about how to properly structure multiple blog posts on the topic. You may have so much success that you try it for other procedures.
- Google Analytics will help you (or your marketing consultant) track the sources of your visitors to help you focus on them.
- Remarketing: you know how some advertisements seem to “follow” you around from one website to another? This is called “remarketing.” Many of your website visitors aren’t quite ready to commit. They’re just investigating. Retargeting lets you remind them, again and again, and draw them back to your website when they’re ready.
- Facebook: a page dedicated to this one product will have more impact. Be sure to use Facebook Retargeting as well.
- Adwords: Focus on your specific area. It’s your highest potential market.
- Events: Why not invite potential patients into your practice to hear about the how Cool Sculpting works? Consider offering attendees a “special offer.”
- Coupons: the days of coupons aren’t past. In fact, coupons (for every product) have always helped customers commit when they’re “just about ready.”
- “Offline” still works. The growing number of “community magazines” offer relatively affordable advertising.
- Community newspapers are also worth a try.
- Social Media is king: so don’t neglect it. Social Media is so effective because it’s your patients who build your following.
- Lucky 13 is Video: Google loves video because your patients love video. They don’t have to be long, or “live,” or complex. 60-second video ads are great. For an example of how we’ve done it click here.
A new idea for marketing CoolSculpting
Offering this trendy treatment will get your phone ringing. Lots of your callers will have to wait on hold. Why not give callers information that they want about Cool Sculpting, and that you want them to have, with Informer Messages on hold. They can focus on your callers desires, their needs, and their concerns. They can educate potential patients about how the procedure works, and how it will work for them. Right now the time your callers spend on hold is lost. With Informer Messages on hold, it can be your best new marketing tool, delivering the right information to the right people at the right time.
Your best approach to marketing CoolSculpting
How do you put it to use? We do it all for you. Call for a free 15-minute consult, and book more appointments. In Manhattan call (212) 355-6980. Outside New York call (800) 862-8896.
The post Marketing CoolSculpting can help you book more patients in New York appeared first on Informer Messages on hold.
Monday, July 9, 2018
Dermatology Practice Messages on hold help patients in new ways
Dermatology Practice Messages on hold educate your patients about your newest techniques and treatments. Like other New York medical practices, dermatologists understand that the most natural way to increase consults is to help existing patients in new ways.
All Dermatologists focus on skin care. But this specialty has become one of the most dynamic fields of medicine, with striking advances in both Dermopathology and Cosmetic Specialties. This wealth of new treatments has far outpaced your patients’ knowledge of how you can help them.
But how many of your patients ask you about the newest advances in your field?
An aging population
Today, the increasing demand for treatment is strongly linked to an aging population in a society focused on youth. With an aging population that enjoyed “The Golden Age of the Sun Tan” in the 1960’s, this is understandable. But an increasing number of New York general dermatologists have expanded into cosmetic procedures. So how can your practice inform your patients about your new specialties?
Dermatology Practice Messages on hold educate your patients
Your Manhattan practice is busy. That’s due to, at least in part, the shortage of dermatologists. This shortage is expected to persist for the foreseeable future. So your team must be prepared to serve an increasing patient load. That means that telephone inquiries will continue to come into your office at a high rate, and many will be asked to wait on “hold” to serve them all.
What do your callers hear while waiting on hold?
Educate them with Dermatology Practice Messages on hold
Your challenge is to use every contact with your patient to help them at a time when the length of office visits continues to decrease. New Yorkers are busy: both doctors and patients alike. From the very first telephone inquiry, you’ve got an opportunity to both educate your patient and stand out from the crowd in a way that is helpful, professional and does not make you appear “sales-y.” The right Dermatology Practice Messages on hold can be the answer.
Effective Hold Messages deliver “the right information to the right people at the right time.” They inform, but they don’t “sell.” Everyone who calls you is interested in your help. It’s when they’re focused and most receptive to new ideas to discuss with you and your team.
Dermatology Practice Messages on hold have an immediate effect.
Well written on hold marketing can have immediate results. Each time a telephone caller waits on hold, they can hear interesting information about your specialties, and news about how you can help them. That’s the time that your patient is booking a consult, and can talk with your team about what they’ve heard. Practices with Informer Messages on hold have experienced inquiries about the information on their hold messages starting on the very first day.
What would you like your patients and potential patients to know more about? Call or click here to schedule your 15-minute consult about how Informer Messages on hold can help make your practice more successful, today.
In NYC call 212-355-6980. Nationwide call 800-862-8896.
The post Dermatology Practice Messages on hold help patients in new ways appeared first on Informer Messages on hold.
Monday, July 2, 2018
Advertising on hold in Brooklyn Reaches Your Best Potential Customers
Advertising on hold in Brooklyn neighborhoods gives you a new marketing tool to grow your business, by reaching your best prospects: existing customers and prospects who really are interested in buying from you.
Think about it: where will your next sale come from? A stranger driving by on your street? Someone hundreds of miles away from Brooklyn who Googles something that you sell? Or someone who knows you and has bought from you in the past (an existing customer)? Or a prospective customer who is interested enough in you to pick up the telephone and call you?
The idea that your website will attract hundreds of new customers every day is nice, but experience shows that it’s easiest to increase sales to existing satisfied customers and prospects who do more than just look at your website and contact you directly.
Advertising on hold in Brooklyn
Most advertising fails. The consumers who see it aren’t interested in what you’re selling. Why?
– Maybe you have a pharmacy, but they live too far away to shop there
– Maybe you make professional signs, but they don’t have a business
– Maybe you rent tools, but they rent an apartment and don’t do home repairs
– Maybe you’re a dermatologist, but they’re not interested in cosmetic surgery
In fact, if 1-2% of the people your advertising reaches potential customers, that’s considered successful!
Why advertising on hold in Brooklyn works
Advertising with Messages on hold is different. These marketing messages play on your business telephone, and you know that your callers are either existing customers, or consumers who are interested in how you can help them. That means up to 100% of the people that your phone messages reach are high potential prospects!
When your phone rings, there’s a potential customer on the line. They’re calling for your help.
Click here for a 1:1 Strategy Session Today
How you can use advertising on hold in Brooklyn
What would you like your customers to know about you?
– What you do?
– How you can help them?
– Your newest products and services?
– How you’re different from your competition?
Most New Yorkers don’t have time to listen to a long “sales pitch” filled with this kind of information. But most of your phone callers are asked to “please hold” when they call. That can either be wasted time, or a real opportunity.
Make every call more productive by advertising on hold in Brooklyn
You can accomplish more on every phone call with professional phone greetings and onhold messages with a professional script and high quality voice over that sound more professional and deliver your Informer message on hold. When you make a call hold, you’ve got the choice: time spent on hold can be boring, or a sales tool.
Interested in learning how your competition puts their hold time to use? Call for a Free Strategy Session today. From Bushwick to Williamsburg, and Greenpoint to Dumbo, your advertising can reach your best prospects with Informer Messages on hold. Click here to schedule your session. Or Call today: in NYC call 212-355-6980. In New York State and nationwide call 800-862-8896.
The Informer Messages on hold work for businesses in
Park Slope Brooklyn Heights Flatbush
Dumbo Bushwick Crown Heights
Greenpoint Bedford-Stuyvesant Clinton Hill
Williamsburg Fort Green Bay Ridge and throughout the borough
The post Advertising on hold in Brooklyn Reaches Your Best Potential Customers appeared first on Informer Messages on hold.