Messages on hold for Hardware Stores sell more in New York Every Day

Messages on hold for hardware stores give you a unique opportunity: to increase your average order.  Don’t think that it’s that easy?  Think again.

Think about the last time you went into McDonald’s (maybe it wasn’t really for you…maybe it was for your kids). You stepped right up to the counter and placed your order.  You already knew what you wanted.  And they it happened: your order taker asked “Do you want fries with that?”

Marketing is just that easy, when you deliver the right message to the right people at the right time.  You want something (you’re hungry).  You know where to go to get it (McDonald’s).  You place your order. And then they tempt you. And of course you say “Sure.” Marketing is that easy.

Messages on hold for Hardware Stores make it that easy in New York

This type of marketing is called “suggestive selling.” It’s not pushy, it’s not annoying.  It’s simply making a helpful suggestion at the right time.  So why don’t you do the same thing?  You can use on hold marketing to deliver that same potent message to your customers when they need something enough to call you for help.

Target what your customers need with Messages on hold for Hardware Stores

What are your customers interested in?  What do they need?  What problems do they have? You have a pretty good idea from your experience helping your customers. But the answer is that it probably changes throughout they year. In Spring your customers are fixing up after the winter, and planting their gardens.  In summer it’s time for a wading pool for the kids in Westchester, NY, and a new Weber or Green Egg for the weekend barbeque.  When Fall gets here, it’s time for rakes and leaf blowers in Levittown.  And winter in Upstate New York is cold, so that means some extra window insulation, shovels and ice-melt.

Every season, Messages on hold for Hardware Stores help your customers

We’ve all gone to the store and walked out with a bag full of items.  But by the time you get home, you realize you forgot something important. So you have to make another trip.

Messages on hold for Hardware Stores remind customers so they don’t forget

What would you like your customers to remember? You can with Messages on hold for Hardware Stores

Let’s talk about your customers. Let’s talk about your New York neighbors, and the Season.  And your best opportunities to help them. We’ll show you how easy and profitable it can be to provide these gentle reminders, and help your customers better.  We’ll show you how it’s worked for Ace, True Value, and other hardware stores.  National brands also use Informer Messages on hold to sound more professional, and now you can, too.  And, most importantly, we’ll show you how they can work for you.

Don’t miss another opportunity.  Find out more today.

Click here to set up a free 15-minute strategy session, or call now: in New York call 212-355-6980.  In Connecticut call 203-655-3920.  Or nationwide call 800-862-8896.

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Messages on hold for Vonage Phones | Accomplish More On Every Call

Messages on hold for Vonage Phones are the newest feature that will help you to accomplish more on every phone call. This marketing tool can be custom developed with your business and your marketing goals in mind.

Messages on hold for Vonage Phones

On hold messages were pioneered in the early 1980’s by companies with large customer service “call centers.”  These centers, staffed by dozens or even over 100 representatives became synonymous with the announcement that “our next available representative will be  able to assist you.”  And callers would wait, and wait in the “queue” (waiting in line because “your call will be answered in the order it was received”)

Don’t just advertise with messages on hold for Vonage phones: accomplish more

Messages on hold can be helpful, or just a waste of your callers’ time.  Many telephone systems are pre-loaded with generic messages: repetitive apologies for forcing the caller to wait on hold, with phrases like “your call is very important to us…we’re helping other callers.”

But there’s a better option: why not give callers more of the information they want, and that you want them to have.  Custom marketing messages on hold are about your company, and focus on your goals.

Messages on hold for Vonage Phones can help customers

Customers call you for help: so why not start giving it to them.  How?  Your Informer Marketing Manager will help you every step of the way.  We’ll learn about your business, your goals, and most importantly, your customers’ wants and needs.  Then we’ll craft marketing messages focused on your customers that they’ll respond to.

Here’s an example of an Informer Message currently playing on Vonage VoIP phones:

(sample)

Your custom messages on hold for Vonage Phones

The best messages on hold get results right away.  Every call is an opportunity to help your customer (before your competition does).

What’s the best way you help your customers?  What are your most profitable opportunities?  And sound more professional?  Call now to set up a free Discovery Session to find out how you can accomplish more on every phone call, and help more customers.  Call 800-862-8896.  In New York call 212-355-6980.  In Stamford Connecticut call 203-655-3920.
Or click here to register on line.

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Business Phones In New York: 4 features you can’t afford to miss out on

Business Phones in New York face a huge challenge: In a city of 8 million, there are 220,000 businesses vying for their business.  What’s a business owner to do?  How do you stand out from the crowd?  With over 6 million phones in the city, business phones still ring continuously in spite of websites, email, text and IM.  When most New Yorkers can’t wait (can any New Yorker wait?) mean business, they still pick up the phone and call.

Business phones in New York have to be a marketing tool.

Today’s new business phones are VoIP. They boast more and more features every year…40…50…even 80 high tech features designed to win you over. But most are meaningless.  Critique from sources from CNET to McKinsey focus on the most important of these features.

Looking for Business phones in New York? Look for these features

The top 4 features, ranked by usefulness are

1. Busy Lamp: sounds pretty simple, but there are lots of reasons you do want to know if Jim in customer service is busy…like asking someone else instead of getting Jim’s voicemail.
2. Call Park: again, it’s simple but it’s convenience: it makes transferring a call to the right person easier. New Yorker’s don’t put up with being transferred from one person to the next to the next…
3. Hot Desking: Nobody moves from place to place like “a native New Yorker.” You’re always on the go, and now your calls can follow you, no matter what desk or meeting room you’re using
4. On Hold Marketing: Opportunity knocks once. And can be gone just as quickly. Never let it pass you by.

Most Business Phones in New York come standard with all of these, right?

Well, almost. They come with a Busy Lamp. Call Park and Hot Desking are invisible features: listen when you’re getting your basic training and you’ll know how to do it.

Your Business Phones probably don’t have On Hold Marketing.

Why not?  Because they come with “Default” music on hold. You’ve heard it.  Too many times.  Everybody seems to have the same canned music.  And because effective on hold marketing must be custom planned, written, and recorded.  Updating to take advantage of this month’s/season’s best opportunities take effort.

That’s why Informer Messages on hold should be on your business phones

Informer Messages deliver your message to your best customers and prospects every time they have to wait on hold.  They make hold time less frustrating, and more interesting. They give your callers information that they want…and that you want them to have.

Want more valuable business phones?

Sure you do.  So turn your telephone into a marketing tool.  Do it with Informer Messages on hold. Click here to find out how others in your industry have profited by using Informer Messages on hold.  Or, if you’re as impatient as other Manhattanites, pick up the phone and call our NYC Headquarters at 212-355-6980.  If you’re not lucky enough to live in the city that never sleeps, call us toll free at 800-862-8896.

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