Physical Therapy marketing: 5 tools PT’s use, and the one you don’t

Physical therapy marketing is the element of building your practice that most PT’s don’t usually consider when they “hang out their shingle.”  But it’s the lifeblood of your New York or Connecticut based business, and, in reality, how you can help more patients.

Earning a DPT is a long process, usually lasting 7 years before you can pass the NPTE.  The day you open your own PT practice is the day you realize that there’s more to achieving success than the immense knowledge you’ve gained, and the patience and support you bring to each patient.  Your practice is a business, and marketing is what brings in the patients who need your help.

For a valuable overview of the process of taking your PT skills and succeeding in your own practice, consider reading “The E-myth” by Michael Gerber.  It details the essential components a business needs to survive and succeed.  The subtitle says it all: “Why Most Small Businesses Don’t Work and What To Do About It.”

Physical Therapy Marketing can’t be an afterthought

While healthcare is the main focus of exceptional physical therapy, a physical therapy practice is also a business.  Even if you “build a better mousetrap” the world of patients who need you will not “beat a path to your door.”  Businesses communicate with the world…with your potential patients…with Marketing.  If you ignore marketing, do it at your own peril.

5 Standard Physical Therapy Marketing Tools That Every PT Practice Uses

1. Website: Just about everyone uses the internet to search for, and to research, just about everything we want or need.  Most businesses rely on (or hope) their website will be noticed by everyone who needs them, and attract more new customers (patients) every day.  Unfortunately, every physical therapist uses this same tactic, and there are some pretty eye-catching websites for offices in New York, Connecticut, or in your area, attracting your potential patients.

Three keys are “content, content, content” and filling pages with information that your patients want, and that you want them to have.

1. Social Media: The next step in the evolution of online presence, everyone hopes to create a following, and engage in conversations with patients in this “free” marketing tool.

Creating great content is the key.  Get people interested by offering valuable ideas.

1. Keep in touch:  experience has revealed that there are “seasonal” injuries…skiers hurt their knees in winter, runners and other athletes “pull muscles” in spring, golfers have back, shoulder, and wrist injuries in summer.  Why not send out seasonal e-newsletters about how you can help?
2. Reach future patients before they actually need you, with direct mail.  Sending post cards to the surrounding community at large.
3. Mobile Marketing is helpful, especially in keeping current patients coming back for the entire treatment needed to attain the best possible recovery from injury or condition.

If you’ve been in practice for a while, and you understand the value of marketing, you’re probably working on most or all of these ideas.  If not, it’s time to get started.

The one Physical Therapy Marketing Tool you’re missing

There’s one marketing tool that you’re probably not taking advantage of, because you never thought of it: Informer Messages on hold.  Informer Marketing Messages give your patients information that they want, and that you want them to have, in the time your telephone callers now spend on hold.

#holdhappens.  Every time your patients call your office, there’s a good chance they’ll have to wait on hold for a while.  Most phone systems have muzak or VoIP music playing on hold.  Some just have “dead silence.”  Why not replace that hold music with professional phone greetings and a high quality telephone message on hold?  With a professional voice over, and the best hold music in the background, you can educate your patients about the value you offer them, and more of the ways that you can help them.

Specialized Physical Therapy Marketing Technique

Specialized advertising techniques can make the time that your callers spend on hold interesting and valuable to them.  And can make your telephone a better marketing tool with targeted on hold advertising.  Call us today for a free 15-consult, and we can talk about how on hold marketing can make all you marketing more effective, and your practice more successful.  In New York call 212-355-6980.  In Connecticut call 203-655-3920.  And nationwide call 800-862-8896.  Or click here to schedule your consultation.

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On Hold Message Scripts : How do you decide on what to say?

So you’re interested in messages on hold for your office.  How do you decide on the On Hold Message Scripts to use in them?  Don’t worry.  You’re not alone.

Over the years, we’ve worked with two different kinds of clients

1. You’ve heard about the value of telephone hold messages, and that they will deliver your message to your customers and your best prospects.  So you want to try it for your business. But you don’t know where to start?  Should you talk about new products or “old faithful” ones?  Talk about your most popular ones or new introductions?  Should you try to increase sales?  Work on your reputation?  Or give helpful tips?
2. Or do you have lots of ideas about your script?  Does everybody in your office want to contribute? (That’s great!) Maybe you have too many ideas!  Which will work best?  How do you choose the most important ones?  How do you put all those ideas into a script that will “hold on” to your callers, and be profitable?

On hold messages scripts are our specialty

There’s lots that goes into successful on hold marketing.  Ideas, strategy, script, the professional voiceover, the hold music, production, the on hold player, your phone system, and keeping your messages updated.  For over 30 years…from the time when technology first made it possible to play messages on hold on your telephone system…that’s what we’ve done.  But we’re best at the marketing strategy.  We think that it’s the most important part.

On hold message scripts should let you go where you want to go.

“If you don’t know where you want to go, any road will get you there.” (Lewis Carroll, in a quote from the Cheshire Cat in Alice though the Looking Glass).  The first step we take in developing your on hold recordings is to know “where you want to go.”  In other words, your goals.

When there are lots of ideas from different parts of your organization, it’s helpful to have someone who can juggle them all, and use them to create the perfect script.  Luckily, the best scripts are made up of several short messages.  Short works with today’s attention span, and short messages are more easily understood and retained.

Want to find the on hold message scripts that will help you most?

Then call us: we offer a free 15-minute Discovery Session to pinpoint the ideas you’ll want to use.  We’ll even talk with several people in your organization to hear different points of view.

The final result will be a message on hold that will help you sound more professional and accomplish more of your goals on every call.  So call us at 800-862-8896, or click here to set up your Informer Discovery Session today.

The post On Hold Message Scripts : How do you decide on what to say? appeared first on Informer Messages on hold.

Messages on hold in Maine Help Your Business Grow

HVAC Advertising in Hartford Can Be More Successful with this 6th Step

HVAC Advertising in Hartford, Connecticut, has come a long way, and most successful Heating Ventilation and Air Conditioning suppliers use at least most of today’s basic marketing techniques to advertise their companies.  Everybody knows the basics:
– modern looking mobile responsive website
– targeted SEO
– Direct mail: large postcard mailings 90 days in advance of each season: heating/cooling
– Pay per click (ppc) advertising to reach new prospects on page 1 of Google
– For advanced marketers: remarketing/retargeting

Every one of these marketing tools has the same job: to make your phone ring.  Whether you’re selling or servicing a furnace, or a central air conditioning system, your customers don’t buy with a “click.”  They call you.

HVAC Advertising in Hartford attracts attention

But that’s just the start.  Successful HVAC suppliers understand that buying is a 5-step process:

1. recognizing problem
2. searching for solutions
3. evaluating your choices
4. selection, and
5. purchase

The “standard” HVAC Marketing steps get you noticed.  But they only get you to step 2 or 3.  What about helping your customer take the next step?

Informer Messages on hold make HVAC Advertising in Hartford more effective

What happens when your phone rings? According to AT&T research, 69% of business telephone calls…your best prospects…are placed on hold.  Your caller, someone who wants your help and wants information, sits listening to canned music…or in dead silence.

There’s a better solution: why not turn telephone “hold” time into a marketing opportunity.  Help your prospect move through the steps…2…3…4…by giving them information and evidence that will help them purchase confidently.

How can Informer Messages improve HVAC Advertising in Hartford?

Simple: by providing your sales prospect with information that they need in order to buy.  Educate them about the most important considerations when servicing or replacing their furnace or air conditioner.

What would you like your customer to know?  What do they need to know to see that you’re their best choice? The Informer’s marketing team will deliver that message in time that your callers waste on hold…if they wait.  Everybody knows that your callers are impatient.  So you won’t be surprised to hear that 60% of callers placed on hold will actually hang up within 45 Seconds.  30% will never call back.  So all your hard work getting noticed will be lost.

Callers listening to interesting information actually hold longer:  up to 4 times longer before hanging up.  85% of callers prefer messages on hold to silence (Cellular Magazine).  And messages on hold generate 15% more inquires, and 1 in 5 callers make purchases of products and services mentioned on hold (Telemarketing Magazine).

It’s easy to improve your HVAC Advertising in Hartford

…with Informer Messages on hold.  You can accomplish more on every phone call.  Find out how with a free 15-minute Discovery Session.  Sign up for yours today: In Hartford and throughout Connecticut call 203-655-3920.  Nationwide call 800-862-8896.  Or click here to email us.

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