Messages on hold for Moving Companies Help You Win More Customers

Messages on hold for Moving Companies can help you with one of your toughest challenges.  Movers like you face plenty of challenges: the price of fuel, the shortage of qualified truck drivers, the seasonality that makes it so tough to keep a well-trained crew.  But the first challenge is getting that customer. Without the customer, nothing else matters.

Timing is everything when it comes to your customers: you only get one chance to make a great first impression.  Then, when the customer makes a choice…for you, or your competition…there’s no second chance.  In your industry the customer finds you. You can’t go out to try to find them.  Smart Movers use all the tools at their disposal: a quick hitting, eye catching website, a prominent position on social media, a strong reputation in the community, and effective online advertising.

When this all comes together the potential customer gives you a chance: they pick up the phone and call you.

Messages on hold for moving companies can make the difference

When your phone rings, what kind of impression do you make?  Do you or one of your staff answer every call? Do you have an “automated” answer the call?  Successful moving companies get dozens of calls a day…hundreds a week. To professionally answer those calls, it often pays let your PBX or VoIP telephone system’s Auto Attendant deliver a uniformly high quality recorded greeting.

Calls may have to wait to be answered

After the automated attendant answers the call, many callers may wait “in the queue.”  That’s putting the caller on “hold” for the call to be answered in the order in which it was received.

Put yourself in your caller’s shoes

When your phone rings, it’s a call…for help.  The potential customer on the line wants to know if you’re the right choice for their move.  And this is your chance to help them decide.  How can you do it?

• Make sure that the voice that answers their call sounds great: friendly, professional, and helpful. Would you want anything less if you were the customer?
• Every call is an opportunity to make the sale. You can’t afford to waste a moment of it.

Making every call more valuable

When you’re relying on your phone system to answer and “hold on to” your callers, make sure you’re giving them your best effort: greet them with a professional voice that always sounds great.  Then, when your caller is waiting “in the queue” give them helpful information and tips that they’ll be interested in.  Show them that you have the expertise they need, and that you help them in every way possible.  How?  With professional on hold messages.

Informer Messages on hold are created for business phone systems, and provide a custom written phone message that’s actually targeted advertising.  We start by creating professional greetings for your business.  Your telephone message educates your caller with interesting phone advertisements delivered by a professional voice over.  These custom on hold messages give your callers information that they want, and that you want them to have about what’s most important in choosing the right mover.

Here are actual samples of Informer Messages for two of our Moving and Storage clients

Are you making the best impression when potential customers call?

What’s your “batting average” for converting “leads” into customers?  If you want to make “the big leagues” and increase your chances of winning the next customer, think about how you can sound more professional and helpful.  Think about giving your caller Informer Messages on hold.

How they work

Click here to find out how Informer Messages on hold have worked for successsful movers for over 20 years, and how they can work for you.

Want more information?

Click here to email us, or call us anytime at (800) 862-8896 today.

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Funeral Home Marketing: 5 simple steps to success

Funeral Home Marketing isn’t the hottest idea on Madison Avenue, but your “need based” service can take just 5 steps to establish yourself as the only choice when families in your community need your help most.

Funeral Home Marketing Ideas you can start using today

Here are 5 simple ideas to improve your marketing mix and promote your funeral home.

1. Make the right first impress: this starts with a professionally designed logo. A logo helps those in need to quickly recognize you (think of how effective “the golden arches” are).  And when they don’t already know you, a professional logo conveys “quality” and “professionalism” at a time when they don’t have time or desire to shop.
2. A well designed website that communicates key information: personal service, caring professionals, and easy to use reference guide that educates readers about your services. This is the perfect opportunity to promote pre-planning, and make it easier to make payments.
3. Involvement in the community: since your clients only look for services when there’s an immediate need, in any community where there’s more than one funeral home, it pays to invest in marketing that keeps your name know.  Community involvement fills this need perfectly: participation in the local Chamber of Commerce, Rotary or other civic organizations, and local sponsorships, being a collection point for donations for schools, or other community events are all valuable, both to your business and to the community.  The more that you know and participate in your community, the more residents will turn to you when they need you.
4. Building your reputation: Blogging can be a powerful opportunity.  Blogs aren’t just for entertainment.  They’re educational, and help you to provide needed information.  Participation in local community groups reinforces it, and leads to that first phone call.  And when potential clients call you, be sure to have  personally answer the call, and make that time more valuable by offering messages on hold.  Marketing Messages on hold can help start a difficult conversation about funeral arrangements, burials, and cremation.
5. Introduce your staff: Funerals are personal.  Your clients want to deal with people who make them comfortable.  So put some time into personal bios of your staff members, and include a professional photo that conveys professionalism and compassion.

There are more ways to promote your services

These are just some of the many ways to promote your funeral home.  Many funeral marketing services will help you with SEO, digital marketing for funeral homes, targeted direct mail and other marketing tactics, but these are a few that you can try yourself.

Try one of them today

These ideas are simple, and listed because you can take control of them without much more help than you already have.  And there’s almost no risk.  So pick one, and try it today.

 

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How Sales Funnels Work: Sales can be as easy as 1-2-3

Ask most marketers about how sales funnels work, and they’ll draw a diagram: prospects to into the top of the funnel, and some of them come out the bottom as customers.

But ask them for more details and you’ll get a blank look.

So here’s how they work, and simple steps you can take to use them successfully.

Funnels aren’t new, and they’re not rocket science.  But you do have to think about them if they going to work.  Properly executed, they’re the journey that a customer takes starting when they first recognize a need, or a problem, or a desire, through when they make their purchase.

How Sales Funnels work in successful businesses

You’re not Apple, selling iPhones.  So it’s safe to say that consumers don’t start out wanting to buy from you.  They have a thought that gets them interested in finding something that they want or need.  Like a bicycle.  They could want it for basic transportation, or because there’s not enough parking at the train station, or for exercise.  Whatever the reason, the consumer has begun a journey that could eventually lead to making a purchase.  And they might just buy from you if you understand marketing.

The first step

The first step in the process is simply catching the consumer’s attention.  But it’s not simple: in fact, according to bicycleretailer.com there are 143 brands competing for that consumer in the US alone.  And there are 7,000+ bicycle retailers (defined as any retailer who does 50 percent or more of their sales volume in bicycles and bike products, so that excludes stores like Walmart, REI, etc).  So you’re facing a lot of competition for the consumer’s attention.

How do you get their attention?  You do it with marketing tactics like

• Advertising (in all it’s forms)
• Social Media
• Content marketing
• SEO
• Google Reviews
• Trade Shows
• Events
• and more

They all have the same immediate goal: to attract the customer’s attention.

The second step

Next comes the hard work: the middle of the funnel.  Consumers want to know what they’re looking at, and the trend is towards “doing the research” yourself, mainly online. This trend is currently so strong that it’s diminished the role of the salesperson as the source of information, and shifted power from selling to marketing.

How do you educate the consumer?  You do it with marketing tactics like

• White papers
• Product Videos
• Demonstrations
• Case Studies
• Blog Posts
• Social Media and Interest Groups
• Product comparisons
• Messages on hold

Finally, the third step: the payoff

If your mid funnel marketing is powerful enough you still have consumers at the bottom of the funnel.  This is the time to “seal the deal.”

How do you win the sale?  You do it with marketing tactics like:

• Testimonials
• Product Tutorials
• Customer generated content
• FAQ’s
• Success Stories
• CRM
• Drip Campaigns

Have you thought about Sales Funnels in your business, and how they can help your potential customers take their journey…and finally buy from you?  Success doesn’t just happen: it’s the result of a step-by-step, well thought out process.

For more ideas, call us at (800) 862-8896.

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