Dental Marketing Services in Connecticut that will increase consults today

Dental Marketing Services in Connecticut come in all shapes and sizes.  You’re probably tried a lot of them, with mixed results: a shiny new website, SEO, endless social media posts, post cards, email blasts, pay-per-click advertising and more.  But online marketing like this is like an “arms race,” where all sides are spending as much as they can to attract all those “new patients” that will make your Connecticut practice a success.

In Connecticut, there’s a better way

Dental Marketing Services that increase consults

Think about your practice: you’ve built it for years, and you know so many patients by name.  They’re the patients who are most likely to make your practice a success.  They’re you’re next consult.  So why not make sure they know more about your best new procedures?

Chances are that you’ve added more new procedures in the past decade than at any time before this.  But most of your patients don’t know about them.  And as a professional, you can’t simply “sell” them new ideas.

A Dental Marketing Tool that can help them…and you

Your practice is busy.  Phone calls come in all day long…booking cleanings, booking follow-up appointments, asking questions.  Frequently, the phone rings and callers are asked to “please hold” for a few moments.

Make that call more helpful

When your patients must wait on “hold,” they don’t want to listen to “dentist” music.  They don’t want to wait in “dead silence” wondering if they’ve been cut off.  They don’t want to be bored.

So put that time to use, giving them helpful information, about their dental health, about oral hygiene, and about how you can help them best.  Tell them about restorative dentistry, about how implants can improve their lives, and about how whitening can improve their entire outlook.

If you had the opportunity, what would you like more of your patients to know about?  Your new CEREC crowns?  Or Invisalign?  How about gentle laser dentistry?  You’ve invested in these great new advances, now educate your patients about what that means to them.

Improve your dental marketing the most effective way

Interested in a way to help your existing patients in a new way, without spending more online?  Call for a free 15-minute consult about Dental Marketing Services in Connecticut where we’ll show you how you can book more consults and help your patients better, every time the phone rings.  Click here for more information.  Or Call today: (203) 655-3920 to find out how we help dentists in Stamford, Norwalk, Bridgeport, and throughout Connecticut.  The Informer helps our clients sound more professional in Hartford, Danbury, Milford and Fairfield, and across the Nutmeg State.  Outside CT call (800) 862-8896.

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Message on hold Systems aren’t all created equal: 6 Factors to check on

Message on hold Systems aren’t all created equal.  When you look past the basics, you’ll quickly see that there are important differences in what you’re getting.

Messages on hold systems may sound alike

On the surface all on hold messages may seem the same. And many do sound similar.  They’re voice recordings that play on your phone system while your telephone callers wait on hold (or in a queue waiting for their call to be answered for the first time).

The first on hold advertising was used in the travel industry.  Customers calling for reservations reached large “call centers” filled with telephone service representatives took hundreds (or more) calls every hour. Callers heard advertising messages while they waited for “the next available representative.”

Today, most phone system, even for the smallest businesses can be customized to play on hold recordings. But most businesses don’t realize that what goes in to your  messages determines what you get out of them.

What to look for when you’re shopping

On hold messaging is advertising.  But every kind of advertising has it’s own secrets.  Advertising on billboards, direct mail, and your website are all different, and need a different approach.

When you’re planning too try using Messages on hold, there are 6 factors that you don’t want to overlook:

– who will you be working with? Will your main point of contact be a sales person, or a marketer? A strategist or the writer? Will you always work with the same contact, or will you work with “the next available representative”?

– how easy is it to reach your contact? Do they contact you on a regular schedule?

– industry knowledge: does your key contact understand your industry?  Do they know that every industry has different marketing challenges and opportunities?  If not, will they take the time to do outside research and learn from you about your historic marketing track record?

– who will write the script? Many suppliers claim that they offer on hold services, but simply record a script that you write. You’re probably good at what you do (helping customers with hardware, physical therapy, or plastic surgery) but you’re not a copy writer, experienced in crafting a script that will capture your customer’s attention and prompt interest in your services.

What limits do you face with the script? Is there a specific number of messages, or are you charged by the word? You’d be surprised at how this can limit your options

– will  your messages be updated? Will your supplier develop a schedule that works with your other marketing activities, your busy and slow seasons, work with you on an ongoing basis, contacting you when it’s time to update?

– can you choose from a one-time recording or a long term contract?  What’s guaranteed in the contract?  Can you cancel at any time (most don’t give you the option to cancel, often for 3 to 5 years!) no matter if you like the service you receive or not.

Find out before you commit

In New York, a well-known business owner named Sy Sims said “An educated consumer is our best customer.”  Before committing to a long term, unbreakable contract, find out about the factors that will really make a difference in the value you get from your messages on hold service.

For more ideas on how to see the difference in Message on hold Systems, click here or call The Informer at 800-862-8896 today.

 

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Kubota Marketing Messages on hold bring customers into your showroom

Kubota Dealers now have a new marketing tool that can bring more customers into your showroom: Kubota Marketing Messages on hold.  What would you give to have more customers “kicking the tires” of new Kubota equipment on your showroom floor?

Kubota Marketing Messages on hold

Messages on hold give you an opportunity to deliver your message to landscapers, construction managers, farmers, and homeowners who you can help, right when they’re most interested in your help.  They put the time that your telephone callers waste waiting on “hold” with helpful, interesting information.

Right now, you’ve probably got a customer, or a potential buyer, waiting on hold…for sales, for service, or for parts.  They’re getting bored (or frustrated) listening to computerized “VoIP” music on hold, or just sitting in dead silence.

But you’ve got another choice: on hold advertising that hits your customers’ “hot buttons.”  They talk about the problems that your customers face, and how you can help solve them.  Your customers can hear about your time saving compact and subcompact tractors.  They can hear about groundbreaking product innovations that help your agricultural customers.

What do your customers need?

There’s only one way to create successful marketing messages on hold: around you and your customer.  What do your customers need?  What problems do they face every day that you can help them solve?  Unless they know they’re not going to visit your showroom. Why not tell them with targeted advertising in a professional phone message?

Give them a reason to come in

The Informer creates custom on hold messages that are easy to understand, and get the response you need.  Our on hold systems start with a rock solid script strategy written by a pro who has successfully worked with Kubota Messages.  We create professional greetings, and the on hold recording that your customers will ask about.  They’re recorded with professional voice over talent with on hold music in the background, and play right on our own on hold player.  Every message has a specific job: to make every call a successful selling opportunity.

Want more customers in your showroom?

Talk with the Informer’s Kubota pro, about how advertising on hold plus professional greetings can help you sound more professional, and make sure customers know that you’re their best choice.  Click here for more information, or call us today at (800) 862-8896.

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Yealink Music on hold: are you overlooking a marketing opportunity?

Yealink music on hold is one of the simple features that you may be taking for granted.  Businesses across Connecticut and New York do it every day.  Why?  Because your system probably has the default music playing when telephone calls are placed on hold.  Phone system features like your auto attendant, extension numbers, and voicemail were probably customized by your VoIP Phone Installer, just to make the system work.  But did you ever think about making the system work better simply by replacing your VoIP music with marketing messages on hold?

Yealink Music on hold replacement

You could keep the standard hold music that your Yealink phones come with.  Thousands of businesses do, so you can sound like the rest of them.  From used car dealers to respected hospitals, Yealink VoIP Systems all use the same computerized music on hold.

Why not give your callers something else…something better?  When your phone rings it’s “a call for help.”  Your callers have a problem that they want solved, or they need or want something.  They’ve looked at your website, now they want more information.

Give your callers what they want…and what you want them to have

Give your caller information, about your products and services, about the quality and value you offer, and about what makes you different from your competition. Give your callers information that they want and need to make their buying decision…why they should buy from you.

Think about your callers

You’ve heard many of the same questions, again and again.  You’ve answered them every day. So why not start helping your callers right away, even if they have to wait on “hold” for a moment. These hold advertisements can help  you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them.

Here’s a sample of an actual on dental hold message playing on a Yealink System

 

What would you like your callers to know about?

You can give your caller the information that they want, and that you want them to have, with Informer Messages on hold.  We do everything for you:
– We take the time to learn about your best opportunities to help more customers
– We use this information to develop a custom strategy to help reach your goals
– We write a script that your callers will find interesting and ask about
– We create a broadcast quality recording, formatted for your Yealink System
– And, depending on your business, we can keep your messages updated to capitalize on opportunities throughout the year

Interested in helping customers better, and selling more on every phone call?  Click here for your free 15-minue Discovery Session, or call to speak with a marketing pro who understands your industry. In Connecticut call 203-655-3920. In New York call 212-355-6980.  Or Nationwide call 800-862-8896.

 

 

We work with clients in Greenwich, Stamford, Norwalk, Bridgeport, Hartford, throughout Fairfield County and Connecticut.  Our New York City office works with businesses in Manhattan, Brooklyn, The Bronx, in Westchester, and throughout New York State.  And our clients nationwide will tell you about how their Informer Messages work for them on every phone call.

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Voice Recordings for Phone Systems: Which kind do you need?

Voice Recordings for Phone Systems come in two different types:

1. Greetings and Prompts
2. Messages on hold

Which type of voice recordings do you have on your telephone system?  If you’re not sure, you’re probably not getting the results you need.  Find out more now:

Voice Recordings for Phone Systems

Telephone Greetings

Every phone call to your business starts by greeting your caller.  If your office is busy, this might be handed by an “automated” greeting built into the phone (PBX and VoIP systems both offer this feature).  You only get one chance to make a great first impression, so when an important customer calls, or a potential customer, you make a better first impression when you have a greeting that sounds great.

Unfortunately, too many companies don’t plan for these messages, and end up with a greeting recorded by:

• the phone installer (often with an accent)
• your secretary (who really doesn’t want to do it…and you can hear it in her voice)
• How many top pros in your industry have the boss answer the phone?
• a computerized voice. This is probably the worst, but it’s free, right?

There’s a better solution: you can have a professional greeting and well-planned directories and prompts.  Your phone installer probably doesn’t have the time to do this, but we do.  After planning and writing a script, your greeting is recorded with a professional voice over.  Informer Professional Greetings and Auto Attendant prompts have helped companies like Swissair, Paychex, Citibank, and Doubletree Hotels sound more professional.  You can sound just as professional!  Find out about these affordable voice greetings for your phone system.

Messages on hold for your phones

The second voice recording for phone system is a marketing message on hold.  More than half of all business phone callers are placed on hold.  If you’re like me, you may get bored or frustrated, and may hang up. Most callers who do hang up never call again.

Offering your callers interesting information on hold helps.  In fact, a US West study finds that:

Providing information on hold results in a 40% increase in retention of callers on hold… a 15% increase in inquiries… a 12% direct increase in requests for products and services mentioned on hold.

Two ways to write messages on hold

There are two ways to write messages on hold: the right way and the wrong way.  The wrong way…

• uses a “template” and adds your name and products to a generic sounding script
• just wastes your callers’ time with information they’re not interested in, like they
  • that you were founded in 1492
  • that you won the president’s award 432 time
  • that you’re “proud” to represent your distributor
  • that your team is “well trained” and “knowledgeable”
  • that you accept all major credit cards
• starts most messages with your company name, your product name, or “we”
• are filled with clichés like “your call is very important to us,” “we’ll be right with you,” and “higher than normal call volumes.”
• just try to sell, sell, sell. People hate to be sold (but they love to buy)

There’s a better way that helps you sound more professional, and focuses on your customers and their needs.  It provides information that actually helps the customer, and helps the customer make the right choice (choosing you!)

Messages on hold are a marketing investment.  They should have a specific goal, and should be evaluated like every other marketing expense: do they accomplish their goals?

Do you have professionally recorded voice recordings on your phones?  Do they help you and your customers?  Maybe it’s time to take another look.   Contact us for a “First Glance” Analysis: click here for information, or call us right away: In Connecticut call 203-655-3920. In New York call 212-355-6980.  Nationwide call 800-862-8896.

 

 

 

 

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Messages on hold for Dentists help increase consults and patient health

Messages on hold for dentists in Connecticut give you a new way to grow your practice.  Why?  On hold advertising are the marketing messages that your patients…your patients and your future patients…hear, every time they have to wait on hold.  That’s important, because dentists can’t “sell” to their patients, and they don’t want to.  So what can you do to tell patients about the great new services you provide?

Busy dental practices ask their callers to “please hold” 69% of the time (according to AT&T research).  At most practices, callers listen to boring music, or dead silence on hold.  That annoying and a wasted opportunity.  Instead, why not give your callers information that they want, and that you want them to have.

Messages on hold for dentists play a vital role

Your patients look to you for guidance.  When they need treatment you tell them about it.  But what about your newest services…Invisalign, cosmetic dentistry, and implants?  They’re just three of your most “life changing” ways to help your patients.  They’re also  profitable.

Hold advertising starts the right conversations

How do you start conversations with them?  Why not tell them about these and other profitable services that you’ve added to your specialties with marketing messages on hold?  “Tell Your Patient” with messages that are interesting, and lead to questions about the benefits of these treatments.

What would you like to talk with more patients about?

Your practice has so many new treatments that you didn’t have just a few years ago: Bleaching, bonding, veneers, and enamel abrasion…they can put a smile on any patient!

These treatments offer immediate benefits that your patients will welcome.  In many cases, all it takes is starting the right conversation at the right time.

Messages on hold “plant the seed” of helpful conversations at dental offices nationwide.  What do your patients listen to while they’re waiting…bored…on hold?  Why not help enhance their smile and their dental health with helpful information?  They’re already working at practices in Greenwich, Stamford, Norwalk, Bridgeport and Hartford, and a custom message tailored to your practice can be working for you in no time.

Tell us about your practice and about your patients.  Sound more professional  We’ll show you how messages on hold can work for you on every phone call.

Call today: 800-862-8896.  In Connecticut call 203-655-3920.

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Examples of Great Customer Service: Do you provide it?

Examples of Great Customer Service aren’t as easy to find as we’d like.  I’m from New York, so I’m a bit less patient than many of my friends, and a bit more demanding.  That make recognizing “standouts” in providing good service easy.

Forbes Magazine’s consumer advocate has written about the authoritative American Customer Satisfaction Index (ACSI) recognizes the companies that treat their customers best.  You might find some of the names on the list surprising:

1. Chic-fil-A
2. Trader Joe’s
3. Aldi
4. Amazon
5. Lexus
6. Costco Wholesale
7. HEB Grocery
8. Toyota

Top Service across all industries

The top ACSI choices cut across all product categories, from groceries to luxury cars, fast food to internet search engines (can you guess which one that is?).  Great service isn’t just reserved for high priced purchases.  And many rank at the top of Glassdoor’s “best places to work” survey.

You might also be surprised at how good the service is at some “low price” companies: some “discounters” rank well ahead of pricey Apple (#13) and Fedex (#19).

Last week I bought a new iPhone.  It arrived a day before it was scheduled to get here.  But within 6 days, it had “turned itself off” 7 times.  That was really disappointing.  And I anticipated a long difficult process to replace it.

When I finally found the right phone number, the voice at the other end of the line was evidently from an overseas call center.  Was this going to work?

Yes.  It did.  The rep immediately knew my name, my order number and the item I had purchased.  He placed me on “hold” for about 2 minutes, and when he returned he had a resolution: my replacement phone would be sent out within 24 hours.  Without my even asking for it.  That’s customer service.

How do you evaluate the customer service you deliver?

Customer service reps face disappointed, and annoyed customers, all day, every day.  The only thing that can make the phone calls they handle better is a great company behind them.  Great companies make it easy to make the customer happy, by offering things like:

1. First Call Resolution (like I was offered)
2. Customer Waiting Time: 60% of customers feel that being put on hold for even one minute is too long.  If you do place calls on hold, or they wait in a customer service queue, the time seems to go faster if callers are listening to something interesting.
3. Customer Greeting: sound professional.  Sound friendly.  (that’s what I heard)
4. Ability to solve the problem: empowering your Customer Service Reps (CSR’s) to solve the problem is key (like I was offered)

There are plenty of other goals to strive for, but these are good ones to try for.

Examples of Great Customer Service: how do you compare to others in your industry? Or to ACSI leaders?

Hiring enough customer service reps and training them so they can solve problems isn’t cheap.  But customers will consider great service…priceless.

Here’s a simple idea that can help

Here’s an idea that might help: a professional recorded “greeting” at your service center, and interesting messages on hold that make “hold” time more interesting can help.  You can find out more about adding both to your phone system by clicking here, or by calling Informer Messages on hold at 800-862-8896.

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