Altice Music on hold: it’s time to give your callers something better

Altice Music on hold comes standard with your new phone service. Music on hold is great: it lets your phone callers know that they haven’t been “cut off.” But you don’t have to keep this same “default” music. If you do, you’ll sound like every other business that uses the service, from butchers to brain surgeons. And you’ll be losing a new marketing opportunity.

Altice music on hold should be upgraded

Your telephone callers are current customers and your future customers. When they call you, they’re calling for help: do you have what they need? Can you solve their problems? Or should they look for someone else? Your business grows every time you help a customer, so why not put “hold” time to use…delivering your message to the people who need your help right now.

Customers don’t call to chat. They want help.

Would you ignore a chance to tell customers and shoppers about more of the ways you can help them? Or about the best reasons to choose you and not your competition?
That’s what you’re doing right now if you settle for playing the default music on hold on your Altice One phones.

The solution is simple.

What would you like your customers to know about you and your business?
– what makes you different from the competition?
– your “old reliable” products that so many of them can use?
– more about the quality and service you offer?
– information about your newest (and most profitable) products?

You can give your callers information that they want, and that you want them to have, even when they’re waiting on hold. It’s like having a new salesperson working for you. Or advertising to customers at the perfect time: when they need you and want information.

Informer Messages are the proven marketing tool

Informer Messages on hold are created just for your company, to help you accomplish more of your goals. They turn your Altice phones into a more effective marketing tool. AT&T research shows that 69% of business calls (like your calls) are placed on hold. Informer Messages on hold replace hold music with information that leads to increased order size and more sales. We do everything for you
– develop a strategy to keep your messages productive all year long
– write a script that promotes your products and services to your customers at just the right time
– broadcast quality recording helps you sound more professional
– and they’re formatted for your Altice VoIP phone service
– we’ll even include basic professional auto attendant greetings, voice prompts, and voicemail greetings for free, and can provide IVR and other announcements as well.

Make the choice today

Even the best on hold music can’t beat custom on hold messages on your phones that focus on your customers’ needs. So why are you still playing the hold music that comes with every phone system? Accomplish more starting tomorrow, with Informer Messages on hold. Find out more by clicking here, or call us at 800-862-8896 today.

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Kubota Advertising should include this Guerilla Marketing Tool

Kubota Advertising is pretty standard nationwide: a photo of a great looking piece of equipment and a few specs. That’s all you need to make the sale, right?  Wrong.  If you ever wonder why your sales aren’t increasing, then you’re ready put a new tool to work and fix the problem.  Here’s how.

Kubota Advertising has to be more than a pretty picture.

Sure, your customers know what their problems are.  They know their biggest challenges.   But that’s where making the sale just begins.  That’s because your potential customer has choices:

• put up with what he’s put up with for years
• look for a John Deer, Wacker Neuson, Komatsu, Case, Massey, or others
• look at the other 3, or 5 dealers in the region
• or buy a Kubota from you

With all these choices, if you’re going to sell a Kubota, you’re going to have to do more that just “take the order.”

Want to sell more?  Stop selling.

Try marketing.  Your customers know that they need the right tool to do the job.  Your job is selling them the equipment that will help them succeed, so stop selling.  Start marketing.  You have more effective marketing tools right at your fingertips than ever before.

• Your website should be filled with hands-on information that your customer will benefit from. It should be a resource that will attract customers because they get something out of it.
• Social Media: that’s what your customers will see. They spend time on Facebook, Twitter and YouTube.  Feature photos of your real customers doing real jobs.  Feature stories of success using the equipment that you supply.
• Reviews: it’s how we call shop these days: we search online. We want to figure out what the right choice is, so we look feedback from others.  Admit it or not, we all look for and trust online reviews.  So invest so time making sure you dominate your competition here.

These are the three crucial steps in attracting your customer’s attention and keeping them thinking about you and your product line.  But don’t forget do the job half way.  Job isn’t done until the customer is happy with their purchase

Guerilla Marketing Tool that puts advertising in the right place

Kubota Advertising doesn’t work unless it delivers the right information to the right people at the right time.  Marketing tools like your website and social media attract shoppers.  That’s when they’re most receptive to your information.  But that’s where your competition stops.

You can go further

There are lots of times that your showroom is busy.  Potential customers call, and are asked to “please hold…” while they find a salesman, while you finish up on a call, or while you run to your desk to help them.  So they sit there, listening to “music on hold.”

That’s a lost opportunity.

Informer Messages on hold are custom written and recorded marketing messages that your telephone callers will hear about your dealership, your brands, and how you can help solve their problems, every time they have to wait on hold.  They custom designed to get your customer’s attention, and to deliver your message.  They’ll start the conversations that lead to increased sales.

Here’s a sample of an actual Informer Message

 

Does your marketing stop too soon?  Or does it keep providing the helpful information about your Kubota Tractors that your customers need to make the right choice: buying from you.

Click here to find out more about how Informer Messages on hold will help you sound like the only choice they want to make, and help you help more customers, more completely.  Or call us at 800-862-8896 today.

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PowerPoint Presentation tips guaranteed to keep your audience awake!

Powerpoint Presentation Tips like these can help you keep your audience from snoozing through your presentation, and make the multimedia software a valuable tool that will add the secret sauce the next time you stand up in front of an audience.

Powerpoint Presentation Tips: they’re so simple that everyone can use them

When’s the last time you watched a presentation and thought that the slideshow was valuable?  Possibly never.  From schools to the corporate boardroom, we all make the same mistakes…again and again and again.

Here are some simple suggestions that will make sure that you don’t fall into the same trap.

1. Keep it simple: our eyes can gather information far faster than our ears.  So when you’re designing visuals for your show, don’t overwhelm you audience.  Keep every slide simple.  “Landscape” visuals work best.
2. Have a visual theme throughout the show: when you do your audience won’t be distracted by it.
3. You’re the star of the show: keep it that way.  Your PPT is only there to support you.
4. Use high def images on your slides.  Lo-def looks terrible on a large screen.
5. Bullets: they’re lethal!  So keep them to a minimum.  The best rule of thumb is to limit the number of bullets per slide to three.  Don’t feel that you even have to use text on every slide.  But if you do, that leaves you enough room on the slide to keep your font large enough for everyone to read.
6. Start each point of your presentation with strong, compelling information. You can’t get them to listen by boring them.
7. The 5/5/5 rule (“no more than five words per line of text, five lines per slide, and five text-heavy slides in a row”) is dated, if not dead.  The new rule is still five words per line, but only 3 bullet points per slide.
8. Since the slide presentation is no longer going to dominate the show, what will? You will.  So know your stuff cold.  Memorize your opening and closing.  Refer to notes sparingly.  Don’t just read your script: know it and use note cards as reminders, so you can talk to the audience…not to your script.  If you’re not going to read a script, that will limit you to what you actually know.
9. Take your time delivering your talk, and pause where appropriate.  That can build suspense and get your audience to listen.  How much do you listen when a speaker drones on and on in monotone?
10. Practice makes perfect, so rehearse.  And do a “tech rehearsal.”  That’s when you deliver your talk in the actual venue, with the actual technology that you’ll use.  Do it and you won’t show up without the “dongle” or the cords or the connectors. (And won’t embarrass yourself)

These are Powerpoint Presentation Tips you can use every day.

PowerPoint is a tool that can improve your presentation.  Or it can help you fail.

Rule 1 is the key: Keep it simple and you’ll do just fine.

 

We use the KISS rule, with short points, focus on distinct topics, and leading with compelling information (“hot buttons”) when we give Power Point presentations, or when we create scripts for “Marketing Messages on hold” that will grab your customers’ attention and deliver your message to them.  Find out more about simple yet effective messages on hold at www.informermessages.com or click here for more information

 

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Dental Marketing Services in Connecticut that will increase consults today

Dental Marketing Services in Connecticut come in all shapes and sizes.  You’re probably tried a lot of them, with mixed results: a shiny new website, SEO, endless social media posts, post cards, email blasts, pay-per-click advertising and more.  But online marketing like this is like an “arms race,” where all sides are spending as much as they can to attract all those “new patients” that will make your Connecticut practice a success.

In Connecticut, there’s a better way

Dental Marketing Services that increase consults

Think about your practice: you’ve built it for years, and you know so many patients by name.  They’re the patients who are most likely to make your practice a success.  They’re you’re next consult.  So why not make sure they know more about your best new procedures?

Chances are that you’ve added more new procedures in the past decade than at any time before this.  But most of your patients don’t know about them.  And as a professional, you can’t simply “sell” them new ideas.

A Dental Marketing Tool that can help them…and you

Your practice is busy.  Phone calls come in all day long…booking cleanings, booking follow-up appointments, asking questions.  Frequently, the phone rings and callers are asked to “please hold” for a few moments.

Make that call more helpful

When your patients must wait on “hold,” they don’t want to listen to “dentist” music.  They don’t want to wait in “dead silence” wondering if they’ve been cut off.  They don’t want to be bored.

So put that time to use, giving them helpful information, about their dental health, about oral hygiene, and about how you can help them best.  Tell them about restorative dentistry, about how implants can improve their lives, and about how whitening can improve their entire outlook.

If you had the opportunity, what would you like more of your patients to know about?  Your new CEREC crowns?  Or Invisalign?  How about gentle laser dentistry?  You’ve invested in these great new advances, now educate your patients about what that means to them.

Improve your dental marketing the most effective way

Interested in a way to help your existing patients in a new way, without spending more online?  Call for a free 15-minute consult about Dental Marketing Services in Connecticut where we’ll show you how you can book more consults and help your patients better, every time the phone rings.  Click here for more information.  Or Call today: (203) 655-3920 to find out how we help dentists in Stamford, Norwalk, Bridgeport, and throughout Connecticut.  The Informer helps our clients sound more professional in Hartford, Danbury, Milford and Fairfield, and across the Nutmeg State.  Outside CT call (800) 862-8896.

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Message on hold Systems aren’t all created equal: 6 Factors to check on

Message on hold Systems aren’t all created equal.  When you look past the basics, you’ll quickly see that there are important differences in what you’re getting.

Messages on hold systems may sound alike

On the surface all on hold messages may seem the same. And many do sound similar.  They’re voice recordings that play on your phone system while your telephone callers wait on hold (or in a queue waiting for their call to be answered for the first time).

The first on hold advertising was used in the travel industry.  Customers calling for reservations reached large “call centers” filled with telephone service representatives took hundreds (or more) calls every hour. Callers heard advertising messages while they waited for “the next available representative.”

Today, most phone system, even for the smallest businesses can be customized to play on hold recordings. But most businesses don’t realize that what goes in to your  messages determines what you get out of them.

What to look for when you’re shopping

On hold messaging is advertising.  But every kind of advertising has it’s own secrets.  Advertising on billboards, direct mail, and your website are all different, and need a different approach.

When you’re planning too try using Messages on hold, there are 6 factors that you don’t want to overlook:

– who will you be working with? Will your main point of contact be a sales person, or a marketer? A strategist or the writer? Will you always work with the same contact, or will you work with “the next available representative”?

– how easy is it to reach your contact? Do they contact you on a regular schedule?

– industry knowledge: does your key contact understand your industry?  Do they know that every industry has different marketing challenges and opportunities?  If not, will they take the time to do outside research and learn from you about your historic marketing track record?

– who will write the script? Many suppliers claim that they offer on hold services, but simply record a script that you write. You’re probably good at what you do (helping customers with hardware, physical therapy, or plastic surgery) but you’re not a copy writer, experienced in crafting a script that will capture your customer’s attention and prompt interest in your services.

What limits do you face with the script? Is there a specific number of messages, or are you charged by the word? You’d be surprised at how this can limit your options

– will  your messages be updated? Will your supplier develop a schedule that works with your other marketing activities, your busy and slow seasons, work with you on an ongoing basis, contacting you when it’s time to update?

– can you choose from a one-time recording or a long term contract?  What’s guaranteed in the contract?  Can you cancel at any time (most don’t give you the option to cancel, often for 3 to 5 years!) no matter if you like the service you receive or not.

Find out before you commit

In New York, a well-known business owner named Sy Sims said “An educated consumer is our best customer.”  Before committing to a long term, unbreakable contract, find out about the factors that will really make a difference in the value you get from your messages on hold service.

For more ideas on how to see the difference in Message on hold Systems, click here or call The Informer at 800-862-8896 today.

 

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Kubota Marketing Messages on hold bring customers into your showroom

Kubota Dealers now have a new marketing tool that can bring more customers into your showroom: Kubota Marketing Messages on hold.  What would you give to have more customers “kicking the tires” of new Kubota equipment on your showroom floor?

Kubota Marketing Messages on hold

Messages on hold give you an opportunity to deliver your message to landscapers, construction managers, farmers, and homeowners who you can help, right when they’re most interested in your help.  They put the time that your telephone callers waste waiting on “hold” with helpful, interesting information.

Right now, you’ve probably got a customer, or a potential buyer, waiting on hold…for sales, for service, or for parts.  They’re getting bored (or frustrated) listening to computerized “VoIP” music on hold, or just sitting in dead silence.

But you’ve got another choice: on hold advertising that hits your customers’ “hot buttons.”  They talk about the problems that your customers face, and how you can help solve them.  Your customers can hear about your time saving compact and subcompact tractors.  They can hear about groundbreaking product innovations that help your agricultural customers.

What do your customers need?

There’s only one way to create successful marketing messages on hold: around you and your customer.  What do your customers need?  What problems do they face every day that you can help them solve?  Unless they know they’re not going to visit your showroom. Why not tell them with targeted advertising in a professional phone message?

Give them a reason to come in

The Informer creates custom on hold messages that are easy to understand, and get the response you need.  Our on hold systems start with a rock solid script strategy written by a pro who has successfully worked with Kubota Messages.  We create professional greetings, and the on hold recording that your customers will ask about.  They’re recorded with professional voice over talent with on hold music in the background, and play right on our own on hold player.  Every message has a specific job: to make every call a successful selling opportunity.

Want more customers in your showroom?

Talk with the Informer’s Kubota pro, about how advertising on hold plus professional greetings can help you sound more professional, and make sure customers know that you’re their best choice.  Click here for more information, or call us today at (800) 862-8896.

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Yealink Music on hold: are you overlooking a marketing opportunity?

Yealink music on hold is one of the simple features that you may be taking for granted.  Businesses across Connecticut and New York do it every day.  Why?  Because your system probably has the default music playing when telephone calls are placed on hold.  Phone system features like your auto attendant, extension numbers, and voicemail were probably customized by your VoIP Phone Installer, just to make the system work.  But did you ever think about making the system work better simply by replacing your VoIP music with marketing messages on hold?

Yealink Music on hold replacement

You could keep the standard hold music that your Yealink phones come with.  Thousands of businesses do, so you can sound like the rest of them.  From used car dealers to respected hospitals, Yealink VoIP Systems all use the same computerized music on hold.

Why not give your callers something else…something better?  When your phone rings it’s “a call for help.”  Your callers have a problem that they want solved, or they need or want something.  They’ve looked at your website, now they want more information.

Give your callers what they want…and what you want them to have

Give your caller information, about your products and services, about the quality and value you offer, and about what makes you different from your competition. Give your callers information that they want and need to make their buying decision…why they should buy from you.

Think about your callers

You’ve heard many of the same questions, again and again.  You’ve answered them every day. So why not start helping your callers right away, even if they have to wait on “hold” for a moment. These hold advertisements can help  you sound more professional, and make more progress on every phone call. Give your callers the right information and you can start more of the conversations that you want to have with them.

Here’s a sample of an actual on dental hold message playing on a Yealink System

 

What would you like your callers to know about?

You can give your caller the information that they want, and that you want them to have, with Informer Messages on hold.  We do everything for you:
– We take the time to learn about your best opportunities to help more customers
– We use this information to develop a custom strategy to help reach your goals
– We write a script that your callers will find interesting and ask about
– We create a broadcast quality recording, formatted for your Yealink System
– And, depending on your business, we can keep your messages updated to capitalize on opportunities throughout the year

Interested in helping customers better, and selling more on every phone call?  Click here for your free 15-minue Discovery Session, or call to speak with a marketing pro who understands your industry. In Connecticut call 203-655-3920. In New York call 212-355-6980.  Or Nationwide call 800-862-8896.

 

 

We work with clients in Greenwich, Stamford, Norwalk, Bridgeport, Hartford, throughout Fairfield County and Connecticut.  Our New York City office works with businesses in Manhattan, Brooklyn, The Bronx, in Westchester, and throughout New York State.  And our clients nationwide will tell you about how their Informer Messages work for them on every phone call.

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