Urgent Care Advertising that actually builds greater loyalty

Urgent Care Advertising just attracts new patients, right?  Sure, but relying solely on getting new patients every day is a prescription for failure.  Your immediate care facility’s success depends not only on bringing in patients for a first visit, its bringing them again in the future.  So what kind of marketing tools are you using to give patients in New York and Connecticut more reasons to come back to you again in the future. Here’s one that does.

Urgent care advertising that brings them back?  Is that possible?

You can’t help cure your patients’ health problems unless your medical practice survives as a business, and that means ongoing billings.  There are three ways to support revenues:

1. Get more patients
2. Bill more on each visit
3. Loyal patients who use your health care services on a regular basis.

The first way is the plan that most care centers rely on for their long term success.  Unfortunately, it’s also the hardest.

Marketing that Building loyal, repeat patients

According to U.S News, the number one reason why patients go to urgent care is to diagnose respiratory infections.  Acute respiratory infections – such as the common cold, bronchitis and sinus accounted for 27 percent of the distribution of claim lines in 2016.

But respiratory infections aren’t enough to bring in enough patients to support your center.  The Urgent Care Association of America cites three key factors in building a more loyal patient base:

1. Convenience and price
2. Quality of Care
3. Educating your patients about more of the services you offer

Education is often the missing component

Your patients will appreciate useful information about how you can help your patient throughout the year such as

– bruises, burns, and cuts that may require stitches
– eye and ear infections
– headaches and migraines
– physicals for school, camp, DOT or CDL

The convenience that’s your #1 advantage over ER or medical office visits is reinforced when your patients know about these and other treatments that you can help with.

What’s the best way to educate patients about how you can help them?

Use every opportunity.  Even when your patients call your medical center with questions or to book an appointment. Even when callers are asked to wait “on hold.”

You can make “hold time” more interesting with advertising that gives your callers information that they want, and that you want them to have.  Walk in clinics like yours have used Informer Messages on hold to enhance their patients’ experience, and show patients how many convenient services they offer.  Here’s a sample of an actual Informer Message:

What are you doing to address the third most important factor in your success? Find out more about how Informer Messages can help you build more loyal patients who rely on you for more of the services you offer. Click here for details about Informer Messages, or call now to book a free 15-minute consult that will give you ideas that you can use today. In New York call 212-355-6980.  In Connecticut call 203-655-3920.  Nationwide call 800-862-8896.  Call now: it can be ‘just what the doctor ordered.’

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Networking In Spite of the Coronavirus

Think different. 

We all remember the iconic campaign from Apple Computer that virtually launched their creative image.

Networking during the Coronavirus is still possible

Today, it’s time for us to think different…about networking.  Right now we face a challenge to the way we network every week.  The Corona Virus has cancelled many gatherings including networking events, not only for Stamford Business Network, but for other organizations that meet every week.  So what can you do in place of our weekly meeting?

Let’s think different and network online.  Some of us have already tried it.  But since it’s not a great idea for us to get together every week, online networking might be our best option.

Here are a few ideas that you can try to start, or accelerate your online networking.
The easiest place to start is on LinkedIn.

1. Do you have a LinkedIn Profile?  If not, it’s time to create one.  If you don’t know where to start, let me know and I’ll help you create a basic Profile, and give you tips on how to make it better
2. Start with the “low hanging fruit.”  Connect with everyone here at SBN.  We’ll all accept, and you’ll immediately have 40 connections, and you’ll be on your way.
3. The average user spends about 17 minutes each week on LinkedIn.  That’s about the time it takes to drink a cup of coffee.  And far less than you spend on Facebook.

Trying something new is that easy.

There are lots of other ideas, too, and most of them are just as simple.  Next week I’ll give you more steps you can take to become a better online networker.  Or, if you can’t wait, give me a call at 203-655-3920.

Networking In Spite of the Coronavirus is important

Remember: Your network determines your net worth.  Even though you can’t spend time networking in person at our weekly meeting, you can still grow your business by networking. You just do it in a different way.

 

 

Casey Hart is President and founder of Informer Messages on hold. Informer Messages, like networking, are a way to start the conversations that help you sound more professional and sell more.  They turn the time that your telephone callers spend on hold into a marketing opportunity, replacing boring music on hold and the annoyance of waiting in “dead silence” with information that your best customers want, and that you want them to have.  Here’s a link to a 60-second video about Informer Messages: http://informermessages.com/about-informer-messages-on-hold

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Spring Real Estate Market Strategies: 3 ideas to try to attract more clients

The Spring Real Estate Market in Connecticut is the best time of year to be a Realtor.  Spring is when home buying really blooms, and has traditionally been the busiest time of year for closing deals.  So how can you attract more buyers and sells for the Spring Market?  Here are 3 ideas you can try that can lead to more listings and shoppers.

Before we start, think about the “Sales Funnel”

Marketing is a three step process often shown as a “sales funnel.”

• At the Top of the Funnel is “Awareness and Recognition.” Awareness campaigns are useful when you want to reach new prospects and tell them about how you can help them.  It’s when you connect with prospects when their need arises.
• Middle of the Funnel: Education and Evaluation. Now that you’ve got you’ve got their attention it’s time to educate your potential client.  Tell them about “what you do, how you do it, and how you’re different from the competition.”
• Bottom of the Funnel: You’ve attracted potential clients, and they know what you do. Now’s the time to convince them to work with you.

If you neglect any part of the process, you’ll lose the client.

Spring Real Estate Marketing Ideas

To be most effective, you’ve got to appeal to potential clients at every part of the funnel.  Here are three simple ideas that you can use that will help you accomplish this goal for the Spring Real Estate Market.

The 3 Steps

1. Awareness: We all shop online.  It’s the way that we look for what we need and look for needed answers.  There are dozens of (expensive) marketing ideas you can invest in online, but here’s a “Guerrilla Marketing” idea that just takes some thought and a little time.  No investment is needed.
   If you live in Hartford, CT, simply Google “Hartford Moms Group.”  I just found over 1 million results, but the best ones are “moms and more,” “Moms Meetups,” and “moms club.”  Moms are the first members of a household to start talking with Realtors, so that’s where to build awareness.  Join online Meetups and communities.  Blog about the community, its resources, and its real estate.  Become known as an expert and as someone who contributes to the community and the local real estate.  Be sure to “link” back to your website.
2. Education: Visit Meetups in person.  Offer to talk to local groups: Mom’s groups, PTO, and Civic groups are made up of moms (and dads) who want to enhance their communities, and preserve their investment in the community.  These groups are always looking for interesting presentations that will help their members.  Prepare a 10-15 minute presentation so that you’re well-rehearsed and professional.
3. Convince them: This can be the most challenging step because the Connecticut real estate market is so competitive.  They work in ultra-competitive Fairfield County.  They’ll work in Hartford, or in your market.  Show your potential clients that you know how to accomplish their goal…whether they’re buying or selling.  Do you know the difference between “features” and “benefits”?  In the Connecticut real estate industry the “features” are the things you do.  The benefits are why you do them for your client.  Explain your process in terms of benefits
4. Here’s a bonus idea: You can reinforce your message at every stage of your Sales Funnel with Informer Messages on hold.  Informer Message are marketing messages that your telephone callers hear every time they’re placed on hold.  They help you sound more professional and reinforce the benefits of working with you.
   AT&T research has found that 69% of business telephone calls are placed on “hold.”  Your callers can sit in dead silence, or listen to bad music…or they can be learning about how you can help them.  Which would you like them to hear?

Close more Real Estate deals this year.

This year’s Spring Real Estate Market can be your best ever.  Think about appealing to your potential client at each of the stages.  Try these ideas, and use them to come up with others that work even better for your style.  And to find out more about Informer Marketing Messages on hold for your agency, call: In Connecticut dial (203) 655-3920.
Outside CT dial (800) 862-8896.  Or simply click here to receive more information.

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Spa Marketing Ideas that will help you book more treatments every day

Spa marketing ideas can help you book more treatments and build a more loyal clientele.  While anyone can come up with a “giveaway” or deep discount to try to lure customers, you’ve probably tried them already. So you know that “discount shoppers” only buy on sale…they’re never the profitable clients you need to succeed.  So what’s the answer?

Spa Marketing ideas that really are profitable

There are lots of marketing ideas that every spa uses: social media, an attractive website, SEO to get found, online reviews.  If you’re looking for help with any of these, we can refer you to the experts who helped us succeed, and can help you too.

But there’s another marketing tool that you may not have considered: it helps you book more treatments for every client.  It helps you “upsell” (by moving your client from “standard” to “premium” treatments) and promote “add on” purchases (such as adding a manicure or product purchases to a facial or other treatment).  How does it work?

The best advertising in New York City…

…delivers the right information to the right people at the right time.  The time when your client is most interested in your Spa Treatments, and open to new ideas, is when they’re booking their appointment.  They want to look and feel great, and they know that visiting you will be a wonderful experience.  So they call you to book their “favorites.”

Your Spa is a busy place, and your front desk often has to help clients in the Spa, and telephone callers.  Successful service training always helps the customer who is right in front of you first, so telephone callers often have to wait on “hold.”  (AT&T Research shows that Spa telephone callers are placed on hold 69% of the time).

What do your callers hear while on hold?  Nothing?  Someone else’s favorite music?  Why not give callers information that they want, and that you want them to have?  Give them “health and wellness tips.”  Offer beauty tips.  Tell them about the health benefits to their visit.  And tell them about the (profitable) additional services that they might want to book: premium services, Spa Days, discounts for booking “multiple” treatments, healthful products, and more.

The secret

There’s nothing more valuable than the time you interact with your client.  It’s the secret to long term client loyalty and your success.  So why not make everything…even your telephone “hold” time, a better experience.

Still not sure?  Here are three samples of actual clients’ Informer Messages on hold.  You may have heard of Fred eric Fek kai, Cau dalie Vino Therapy Spa, and Gar ren….

Fek kai

Cau dalie

Gar ren

 

 

Why not use the same powerful marketing tools that Manhattan’s most successful Spas have chosen.  Find out now: click here for more information, or call us today: In New York call 212-355-6980. In Connecticut call 203-655-3920.  Or outside NY/CT nationwide: call 800-862-8896

Want more evidence about the value and profitability of “add on” sales?  Here’s an article from Day Spa Magazine you’ll want to see: https://www.dayspamagazine.com/spa-menu-add-ons/

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Altice Music on hold: it’s time to give your callers something better

Altice Music on hold comes standard with your new phone service. Music on hold is great: it lets your phone callers know that they haven’t been “cut off.” But you don’t have to keep this same “default” music. If you do, you’ll sound like every other business that uses the service, from butchers to brain surgeons. And you’ll be losing a new marketing opportunity.

Altice music on hold should be upgraded

Your telephone callers are current customers and your future customers. When they call you, they’re calling for help: do you have what they need? Can you solve their problems? Or should they look for someone else? Your business grows every time you help a customer, so why not put “hold” time to use…delivering your message to the people who need your help right now.

Customers don’t call to chat. They want help.

Would you ignore a chance to tell customers and shoppers about more of the ways you can help them? Or about the best reasons to choose you and not your competition?
That’s what you’re doing right now if you settle for playing the default music on hold on your Altice One phones.

The solution is simple.

What would you like your customers to know about you and your business?
– what makes you different from the competition?
– your “old reliable” products that so many of them can use?
– more about the quality and service you offer?
– information about your newest (and most profitable) products?

You can give your callers information that they want, and that you want them to have, even when they’re waiting on hold. It’s like having a new salesperson working for you. Or advertising to customers at the perfect time: when they need you and want information.

Informer Messages are the proven marketing tool

Informer Messages on hold are created just for your company, to help you accomplish more of your goals. They turn your Altice phones into a more effective marketing tool. AT&T research shows that 69% of business calls (like your calls) are placed on hold. Informer Messages on hold replace hold music with information that leads to increased order size and more sales. We do everything for you
– develop a strategy to keep your messages productive all year long
– write a script that promotes your products and services to your customers at just the right time
– broadcast quality recording helps you sound more professional
– and they’re formatted for your Altice VoIP phone service
– we’ll even include basic professional auto attendant greetings, voice prompts, and voicemail greetings for free, and can provide IVR and other announcements as well.

Make the choice today

Even the best on hold music can’t beat custom on hold messages on your phones that focus on your customers’ needs. So why are you still playing the hold music that comes with every phone system? Accomplish more starting tomorrow, with Informer Messages on hold. Find out more by clicking here, or call us at 800-862-8896 today.

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Kubota Advertising should include this Guerilla Marketing Tool

Kubota Advertising is pretty standard nationwide: a photo of a great looking piece of equipment and a few specs. That’s all you need to make the sale, right?  Wrong.  If you ever wonder why your sales aren’t increasing, then you’re ready put a new tool to work and fix the problem.  Here’s how.

Kubota Advertising has to be more than a pretty picture.

Sure, your customers know what their problems are.  They know their biggest challenges.   But that’s where making the sale just begins.  That’s because your potential customer has choices:

• put up with what he’s put up with for years
• look for a John Deer, Wacker Neuson, Komatsu, Case, Massey, or others
• look at the other 3, or 5 dealers in the region
• or buy a Kubota from you

With all these choices, if you’re going to sell a Kubota, you’re going to have to do more that just “take the order.”

Want to sell more?  Stop selling.

Try marketing.  Your customers know that they need the right tool to do the job.  Your job is selling them the equipment that will help them succeed, so stop selling.  Start marketing.  You have more effective marketing tools right at your fingertips than ever before.

• Your website should be filled with hands-on information that your customer will benefit from. It should be a resource that will attract customers because they get something out of it.
• Social Media: that’s what your customers will see. They spend time on Facebook, Twitter and YouTube.  Feature photos of your real customers doing real jobs.  Feature stories of success using the equipment that you supply.
• Reviews: it’s how we call shop these days: we search online. We want to figure out what the right choice is, so we look feedback from others.  Admit it or not, we all look for and trust online reviews.  So invest so time making sure you dominate your competition here.

These are the three crucial steps in attracting your customer’s attention and keeping them thinking about you and your product line.  But don’t forget do the job half way.  Job isn’t done until the customer is happy with their purchase

Guerilla Marketing Tool that puts advertising in the right place

Kubota Advertising doesn’t work unless it delivers the right information to the right people at the right time.  Marketing tools like your website and social media attract shoppers.  That’s when they’re most receptive to your information.  But that’s where your competition stops.

You can go further

There are lots of times that your showroom is busy.  Potential customers call, and are asked to “please hold…” while they find a salesman, while you finish up on a call, or while you run to your desk to help them.  So they sit there, listening to “music on hold.”

That’s a lost opportunity.

Informer Messages on hold are custom written and recorded marketing messages that your telephone callers will hear about your dealership, your brands, and how you can help solve their problems, every time they have to wait on hold.  They custom designed to get your customer’s attention, and to deliver your message.  They’ll start the conversations that lead to increased sales.

Here’s a sample of an actual Informer Message

 

Does your marketing stop too soon?  Or does it keep providing the helpful information about your Kubota Tractors that your customers need to make the right choice: buying from you.

Click here to find out more about how Informer Messages on hold will help you sound like the only choice they want to make, and help you help more customers, more completely.  Or call us at 800-862-8896 today.

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PowerPoint Presentation tips guaranteed to keep your audience awake!

Powerpoint Presentation Tips like these can help you keep your audience from snoozing through your presentation, and make the multimedia software a valuable tool that will add the secret sauce the next time you stand up in front of an audience.

Powerpoint Presentation Tips: they’re so simple that everyone can use them

When’s the last time you watched a presentation and thought that the slideshow was valuable?  Possibly never.  From schools to the corporate boardroom, we all make the same mistakes…again and again and again.

Here are some simple suggestions that will make sure that you don’t fall into the same trap.

1. Keep it simple: our eyes can gather information far faster than our ears.  So when you’re designing visuals for your show, don’t overwhelm you audience.  Keep every slide simple.  “Landscape” visuals work best.
2. Have a visual theme throughout the show: when you do your audience won’t be distracted by it.
3. You’re the star of the show: keep it that way.  Your PPT is only there to support you.
4. Use high def images on your slides.  Lo-def looks terrible on a large screen.
5. Bullets: they’re lethal!  So keep them to a minimum.  The best rule of thumb is to limit the number of bullets per slide to three.  Don’t feel that you even have to use text on every slide.  But if you do, that leaves you enough room on the slide to keep your font large enough for everyone to read.
6. Start each point of your presentation with strong, compelling information. You can’t get them to listen by boring them.
7. The 5/5/5 rule (“no more than five words per line of text, five lines per slide, and five text-heavy slides in a row”) is dated, if not dead.  The new rule is still five words per line, but only 3 bullet points per slide.
8. Since the slide presentation is no longer going to dominate the show, what will? You will.  So know your stuff cold.  Memorize your opening and closing.  Refer to notes sparingly.  Don’t just read your script: know it and use note cards as reminders, so you can talk to the audience…not to your script.  If you’re not going to read a script, that will limit you to what you actually know.
9. Take your time delivering your talk, and pause where appropriate.  That can build suspense and get your audience to listen.  How much do you listen when a speaker drones on and on in monotone?
10. Practice makes perfect, so rehearse.  And do a “tech rehearsal.”  That’s when you deliver your talk in the actual venue, with the actual technology that you’ll use.  Do it and you won’t show up without the “dongle” or the cords or the connectors. (And won’t embarrass yourself)

These are Powerpoint Presentation Tips you can use every day.

PowerPoint is a tool that can improve your presentation.  Or it can help you fail.

Rule 1 is the key: Keep it simple and you’ll do just fine.

 

We use the KISS rule, with short points, focus on distinct topics, and leading with compelling information (“hot buttons”) when we give Power Point presentations, or when we create scripts for “Marketing Messages on hold” that will grab your customers’ attention and deliver your message to them.  Find out more about simple yet effective messages on hold at www.informermessages.com or click here for more information

 

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