Update your messages on hold: are you missing this opportunity?

Update your messages on hold because your customers and your best prospects want to know how you can help them best.

 

 

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Update your messages on hold: don’t lose this valuable opportunity

Update your messages on hold today.  Why?  Because your customers and your best prospects want to know how you can help them, and how you’re different from your competition.

All your updates are free with any Informer Full Service Plan, so email or call us today: 800-862-8896.

Need ideas about what to talk about?  Check our “76 Profitable Ideas” list, or call us and we’ll work on them together.

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Best Messages on hold in New York follow these 6 simple rules

The best messages on hold in New York business are created by following these 5 simple rules.

1. Know what you want to accomplish.  It really pays to think about this in advance.  So think about your goals before you start anything else.
2. Develop a strategy for reaching your goals: First, consider who’s calling you: are they customers?  Prospects?  What does your typical caller want?  Why are they calling, and why are they doing it today?  Do they have a problem they want to solve?  Are they booking a reservation or appointment?  What’s the best way to appeal to your customers and prospects?
   The more you put your hold time to use, the less annoying it will be.  Less frustrating.  And time will seem to go faster.
   Are most of your callers existing customers?  Are the additional or new ways that you can help them?  Inform them.  Educate them.
3. Write the script: short messages work better than longer ones, but don’t worry: you can include a bunch of them.  How many? It’s not science, but the longer your callers wait on hold (or in a queue) the more you can include…just don’t overwhelm your callers.  Remember, messages play differently on PBX and VoIP Systems (click here for more details) so write your script to work with your specific system.
   

   After the script is perfect: here are the next steps

4. Recording: when the script is final, and approved by everyone, a high quality recording will help you sound more professional.  We record Auto Attendant (or IVR) telephone greetings at the same time for uniform quality
5. Updates: Life changes.  Business changes. And things change faster than ever. When your customers’ needs/desires/problems change, it’s best to update your messages to focus on their concerns.
   “To be terrific you’ve got to be specific,” so talk about specific models, seasons, and needs. And because your callers won’t appreciate outdated information, refresh them on a regular schedule.
6. Format: there are lots of different formats for messages on hold: from “legacy” formats like cassette and CD, to mp3 for current digital playback systems, to  several kings of .wav files for most VoIP Phone systems.

These simple steps are the “recipe for success” for on hold service that makes a difference.

Best Messages on hold in New York Area

You’ve had to wait “on hold” enough that you’ve heard silence, music, and all kinds of messages on hold: good, bad, and ugly. Most onhold messages in Manhattan are just generic, filled with apologies for making the caller wait too long, and asking that you wait for “the next available representative.”  New Yorkers are impatient.  They don’t like to be asked to wait.

Hold on to your callers

Your callers are your customers, or your prospects.  They call because they want help.  So why not give it to them every chance you get.  Right now, your hold time is a lost opportunity.

Most on hold recordings are either generic excuses for making you wait on hold, or “on hold advertising” that keeps trying to sell you something.  Neither approach is very successful.  But you already know that from your own (painful) experience.

What goes into the best messages on hold in New York?

What makes them the best in NYC? Messages on hold are a marketing tool, and like the rest of your marketing it takes thought and planning.  And like your other marketing tactics, it may take a specialist.  You already use a website designer for your website, a graphic artist and a copywriter for your brochure, and marketing consultant for your overall marketing plans for reaching new customers in New York.  Marketing Messages are one more weapon in your arsenal, so you’ll hit your target more often and get the results you want when you work with a pro who specializes in them.

Finding the right on hold service that will create an on hold message recording with a top voice over artist will make all the difference.  Couple them with professional phone greetings and the best on hold music, and you’re on your way.

For more information on the best messages on hold in New York for your specific business, call now.

For more information click here, or call, in New York, 212-355-6980.  In Connecticut call 203-655-3920.  Nationwide call 800-862-8896.

New York Businesses need the best marketing messages for their business phone systems because competition is so tough.  Business phone advertising beats your competition in Manhattan, SoHo, The Theater District, Harlem, Midtown, Greenwich Village, Flushing, Jamaica, Upper East Side, Upper Westside, Chelsea, Hell’s Kitchen, Astoria, Little Italy, Turtle Bay, Tribeca, Williamsburg, DUMBO, The East Village, Union Square, Long Island City, and throughout New York’s Five Boros.

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On Hold Marketing: would you like to sound more professional?

On hold marketing gives you the edge that you’ve been looking for: with the right on hold messages, you can sound more professional and accomplish more on every phone call.  It gives you the ability to reach your customers and your best prospects in completely unique new way.  Most most advertising is designed to say “look at me” and get you noticed.  On hold marketing says “welcome” and show your business telephone callers why they should take the next step…on the way to a sale.

On hold marketing has a special job.  Up to 96% of all marketing is devoted to helping you stand out in a crowd and get you noticed.  Your messages on hold comes into play when consumers are interested enough in you to want to know more.  They’re probably not ready to buy, but they’re ready to listen.

Putting on hold marketing to use

Think about your business telephone callers: they’re your customers and your best prospects.  They’ve taken the step to pick up the phone and call you.  You can think of every phone call as “a call for help.”  Now you can start giving them the help they need, even if they have to wait on hold for a while.

And #holdhappens.  According to AT&T Research, up to 69% of business telephone calls are placed on hold. Think about your own experience: the last time you called a business with a question or problem, you probably had to wait in a “queue” for “the next available representative.” Or you were answered by a real person, but later asked to “please hold.” It happens in your business, too.  It’s a real problem, but it can be fixed.

What are your on hold marketing goals?

The first step in developing the most success onhold messages is asking questions: about your business, your products and services, and (most importantly) your customers: how do you help them?  What are their problems?

With this information, we can consider your goals, and develop a strategy to accomplish them.  Don’t worry: we do it all, and its part of your Informer Service.  We’ll use this information to write your script, and continue to revise it until it’s perfect.  After you approve your script, our professional voice talents will record your phone messages for your system.  We provide a free on hold player for your PBX phone system with our Full Service Options, or format them for your specific VoIP system.

If you help customers in different ways at different times of year, we’ll even keep your messages working hard throughout the year.  You get free updates on a schedule that works best for you and your marketing plan.

Take the first step and find out about on hold marketing

Let’s set up a Strategy Session to talk about your business and your goals, and find out how telephone advertising can work for you.  Click here to sign up. Or Call us to set up a Free 15-minute session at (800) 862-8896.  In New York call (212) 355-6980.  In Stamford or Norwalk, CT call (203) 655-3920.  Your business is on the line. Call today.

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Dermatology Marketing Idea that helps you increase consults

Looking for a new dermatology marketing idea?  You’ve tried everything: a website, a Facebook page, blogging about your specialty, a logo, direct mail advertising, and networking with other medical practices.  But you’ve done these for years. And every other dermatologist in Manhattan try the same marketing techniques.  New York medical practices face more competition than ever.  So what else can you do to grow your practice? Is there a new way to advertise and reach your current and future patients?

There are only 3 ways to grow your practice

There are only three ways to grow your practice: find new patients, help existing patients more frequently, or help existing patients in new ways.  Finding new patients is the way most practices try to grow. Unfortunately, that’s the hardest way to do it.
There’s a better way.

Dermatology Marketing Idea to help existing patients

You can help your patients in lots of different ways.  But if you’re like most dermatologists, patients come to you with a problem or a request.  Once you help them you may not see them again.  That’s a lost opportunity.  Why not educate your patients about more of your of your specialties, and most advanced new treatments.  But how?

Use this dermatology marketing idea to increase consults

Telling your patients about existing new treatments is easy, with Informer Messages on hold.  Informer Messages are the dermatology marketing tool that gives your patients information that they want, when they’re most interested in learning about it.  This gentle communications tool replaces the boring music on hold that telephone callers hear when they have to wait on “hold” with brief, focused messages about your practice, and your specialties.  While onhold, your callers learn more about your practice, and the ways that you’ve helped other patients.

Let patients know more about your practice with this dermatology marketing idea

What’s the most effective way you have of letting patients know about additional services?  Brochures in the waiting room?  Flyers at checkout.  Try the marketing tool that will inspire your patients when they’re most interested in booking a consult.  Informer Messages on hold.

Informer Messages work on your business phone system: PBX, VoIP, or Cloud based, including advanced new Cisco systems.  This on hold marketing tool will use a script specifically written for your practice, and your callers, and be paired with phone greetings recorded by a professional voice over. Your phone message recording will have royalty free music mixed in the background so they’re pleasant.

Find out about the dermatology marketing idea that works!

Book your free 15-minute strategy consultation to find out how to grow your dermatology practice faster on every phone call.  In New York contact our office at (212) 355-6980. In Westchester County and outside NYC call 800-862-8896.  And in Connecticut’s Fairfield County call 203-655-3920.  Call today.

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AT&T Syn248 – Adding a Professional Marketing Message on hold

The AT&T Syn248 Phone System is the most advanced business telephone system of the Syn Line.  It’s a true step up from previous models (such as the SynJ which offers only 4 lines and 11 extensions) for small and medium sized businesses (SMB) that need up to 24 extensions, and is scalable with 1 to 8 phone lines, so it can grow with your business.  It’s easy to install and use, but provides features previously available on more sophisticated and complicated business telephone systems.

The Syn248 is a “do it yourself, plug and talk solution” with just two simple components: the SB35025 Deskset and the SB35010 Analog Gateway.  The system simplifies telecommunications with intuitive PBX functions, and can use marketing messages on hold

AT&T Syn248 Messages on hold

In the past businesses needed a PBX Phone system to offer callers music on hold or on hold messages.  The Syn248 makes “system wide” messages on hold quick and easy to hook up. All the system requires is one SB35025 Corded Desk Set with its 3.5mm audio jack.

The Syn248 requirements for Messages on hold

The only system requirement for the phone system to accept messages on hold is a SB35025.  This is the only desk phone model with the jack for your digital on hold player, which is included for free with Informer Messages on hold Full Service Options.

Connecting your messages on hold to AT&T Syn248 Phone System

ATT has designed this new communications tool as a networked system, so connecting your messages on hold to one base unit means that your marketing messages will play on all extensions, and on every phone line, every time a call is placed on hold.

Benefits of Marketing Messages on hold for your AT&T Syn248 Phone

ATT has made this system with PBX level features affordable to buy and free to (self) install.  You can make the system a more powerful business marketing tool by adding professional onhold messages.  The Informer makes powerful and effective on hold marketing easy with our complete service:
– Free Discovery Session to brainstorm about your best opportunities
– Strategy Development
– Script Writing and Revision
– Professional Voiceover Recording
– Licensed Background Music
– and every Full Service Option includes use of a Free On Hold Player and Free Message updates on a schedule that works best for your business, and your marketing plan.

Make your Syn248 Phone System a more effective marketing tool that will help you Sound More Professional and Sell More on Every Phone Call.

Reserve your Free 15-minute Discovery Session to discover how you can make your “hold” time into your most profitable new marketing opportunity.  In Connecticut call 203-655-3920 and In New York call 212-355-6980.  And nationwide: Call (800) 862-8896. Do it today.

 

Get Started Now
with a more powerful marketing tool:

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Spanish Voice Over Recordings can be added to your Hold Message