Best Messages on hold in New York follow these 6 simple rules

The best messages on hold in New York business are created by following these 5 simple rules.

1. Know what you want to accomplish.  It really pays to think about this in advance.  So think about your goals before you start anything else.
2. Develop a strategy for reaching your goals: First, consider who’s calling you: are they customers?  Prospects?  What does your typical caller want?  Why are they calling, and why are they doing it today?  Do they have a problem they want to solve?  Are they booking a reservation or appointment?  What’s the best way to appeal to your customers and prospects?
   The more you put your hold time to use, the less annoying it will be.  Less frustrating.  And time will seem to go faster.
   Are most of your callers existing customers?  Are the additional or new ways that you can help them?  Inform them.  Educate them.
3. Write the script: short messages work better than longer ones, but don’t worry: you can include a bunch of them.  How many? It’s not science, but the longer your callers wait on hold (or in a queue) the more you can include…just don’t overwhelm your callers.  Remember, messages play differently on PBX and VoIP Systems (click here for more details) so write your script to work with your specific system.
   

   After the script is perfect: here are the next steps

4. Recording: when the script is final, and approved by everyone, a high quality recording will help you sound more professional.  We record Auto Attendant (or IVR) telephone greetings at the same time for uniform quality
5. Updates: Life changes.  Business changes. And things change faster than ever. When your customers’ needs/desires/problems change, it’s best to update your messages to focus on their concerns.
   “To be terrific you’ve got to be specific,” so talk about specific models, seasons, and needs. And because your callers won’t appreciate outdated information, refresh them on a regular schedule.
6. Format: there are lots of different formats for messages on hold: from “legacy” formats like cassette and CD, to mp3 for current digital playback systems, to  several kings of .wav files for most VoIP Phone systems.

These simple steps are the “recipe for success” for on hold service that makes a difference.

Best Messages on hold in New York Area

You’ve had to wait “on hold” enough that you’ve heard silence, music, and all kinds of messages on hold: good, bad, and ugly. Most onhold messages in Manhattan are just generic, filled with apologies for making the caller wait too long, and asking that you wait for “the next available representative.”  New Yorkers are impatient.  They don’t like to be asked to wait.

Hold on to your callers

Your callers are your customers, or your prospects.  They call because they want help.  So why not give it to them every chance you get.  Right now, your hold time is a lost opportunity.

Most on hold recordings are either generic excuses for making you wait on hold, or “on hold advertising” that keeps trying to sell you something.  Neither approach is very successful.  But you already know that from your own (painful) experience.

What goes into the best messages on hold in New York?

What makes them the best in NYC? Messages on hold are a marketing tool, and like the rest of your marketing it takes thought and planning.  And like your other marketing tactics, it may take a specialist.  You already use a website designer for your website, a graphic artist and a copywriter for your brochure, and marketing consultant for your overall marketing plans for reaching new customers in New York.  Marketing Messages are one more weapon in your arsenal, so you’ll hit your target more often and get the results you want when you work with a pro who specializes in them.

Finding the right on hold service that will create an on hold message recording with a top voice over artist will make all the difference.  Couple them with professional phone greetings and the best on hold music, and you’re on your way.

For more information on the best messages on hold in New York for your specific business, call now.

For more information click here, or call, in New York, 212-355-6980.  In Connecticut call 203-655-3920.  Nationwide call 800-862-8896.

New York Businesses need the best marketing messages for their business phone systems because competition is so tough.  Business phone advertising beats your competition in Manhattan, SoHo, The Theater District, Harlem, Midtown, Greenwich Village, Flushing, Jamaica, Upper East Side, Upper Westside, Chelsea, Hell’s Kitchen, Astoria, Little Italy, Turtle Bay, Tribeca, Williamsburg, DUMBO, The East Village, Union Square, Long Island City, and throughout New York’s Five Boros.

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