Holiday Marketing Ideas for Hardware Stores: 5 ideas the are proven to work

Holiday marketing ideas for Hardware stores give your store new opportunities every year.  This is the season of “black Friday” that can be your busiest time of the year.  Join all the fun and advertise your best ideas to attractive your customers and prospects into the store.

Today’s most successful hardwarestores know that special marketing opportunities give you more ways than ever to “get into the black” and make the year a profitable one.  Your large and varied product line lends itself to surprising customers with seasonal additions like…

• Artificial (or real) Christmas Trees
• Decorative Christmas lights for the tree or outdoor lights for the house
• Indoor lights like battery operated candles for the windows
• Tree stands
• Gift items like tools, crafts kits, and homewares.

Holiday Marketing Ideas for Hardware Stores that never fail

This is the season when everyone is happier, so try some fun ideas:

• Inviting Santa? Why not? It’s a fun way to attract nearby families
• Play some Holiday Music in the store, and on your business phone system on hold
• Christmas Coupons
• Cross Promote with another business
• Change the name of a product just to keep things interesting
• Create a fun YouTube video

You’ll get better results when you use these ideas to attract more shoppers.

Examples of Holiday Marketing Ideas for Hardware Stores

Festive Window Displays are a way to attract attention from foot traffic and drivers alike.

Email newsletters are affordable and can be easy to put together: if you don’t have one, start collecting customer email addresses and send out any holiday special offers in a new way.

Instore signage has always been a reliable way to get your customers’ attention once they’re in the store.  Chains like Ace and True Value have demonstrated it’s power.  But shoppers see it only when they’re already in the store, so this isn’t the time to promote lower profit item or “loss leaders.”  Use it wisely to highlight your more profitable product lines. This is your upsell opportunity.

Messages on hold deliver “the right message to the right people at the right time.” They give your telephone callers more ideas about how you can help them, and show them how you’ve got the solutions they’re looking for, whenever they call you.  These targeted marketing messages give customers a reason to “take the next step” and either place their order, or visit your showroom.

Click Here for a Free 15-minute Strategy Session

You can even use some of the “Holiday Marketing Ideas for Hardware Stores that never fail” with your on hold promotions: with “audio coupons,” cross promoting other businesses, or announcing holiday events.  And your messages on hold can play fun holiday music in the background.

Informer Messages on hold have worked for both Ace and True Value, as well as for independent hardware stores.  They work with your existing telephone system, and it’s easy to get started: tell us about your customers, and your best selling opportunities, and we’ll do the rest.  Informer on hold message service includes:

• Strategy development: if you fail to plan, you plan to fail
• Target market analysis: reach the right consumers
• Script writing and revision
• Broadcast quality recording with the professional voice you choose, and licensed background music
• Digital on hold player, or formatting for your VoIP telephone system
• Proactive update assistance: we’ll give you suggestions that will show you how to maximize the value of your new marketing tool throughout the year
• Free updates of your onhold messages with any of our Full Service Plans.

Put these Holiday Marketing Ideas for Hardware Stores to use today

The Holidays come just once a year, so don’t miss out.  There’s still time to join the festivities and get into the holiday spirit. You can launch your holiday messages on hold campaign right away, by calling us today, at 800-862-8896. In New York call 212-355-6980.  In Connecticut call 203-655-3920.  It’s the holiday season.  Why not join in?

The post Holiday Marketing Ideas for Hardware Stores: 5 ideas the are proven to work appeared first on Informer Messages on hold.

Hold Music for Business Phones in New York is a thing of the past. Right?

Hold music for business phones in New York has really changed.  There was a time that music on hold was something special.  There was even a (infamous) company that was synanamous for the “dentist music” or “elevator music” that played on hold at many large businesses.  But music on hold just isn’t enough any more and the music on hold companies are a thing of the past.

Hold Music for Business Phones has been replaced in New York

Smart businesses have discovered the breakthrough that lets them replace onhold music, with something that your callers will like better. And you’ll like the reaction.

We all know that #holdhappens.  Your business is busy.  Your phones are busy. They ring when your customers have problems.  They call to find out if you can help.

Your callers want information: can you solve their problems?  Can you help them?  It all starts by educating them: telling them about what you do, how you do it, and what makes you special.  Let them know what you do best, and how you’re different from your competition.  That’s the kind of information that your callers want, and that you want them to have.

Do you like to listen to hold music for business phones?

We admit it: New Yorkers are impatient. We’re too busy to wait…and wait.  Playing phone music seemed like a good idea, but “that was then.”  Customer service is the key.  Giving your callers what they want, when they want it, leads to happier customers and business success.

What would you like your customers to know more about if you had a chance? Marketing has the job of delivering your message to the world.  Marketing (as well as advertising) is the way to communicate with everyone out there.  Just want to sound more professional?  Or is there something special about your business or your products and services?  Is there information about how your product can help them that would be useful to know about?

The replacement for hold music for business phones

The replacement is hold messages for business phones.

And how hard are they get?
We make it easy.  The Informer does everything for you: we learn about your business and (more importantly) your customers. We develop a strategy for helping them better.  And then we develop the most effective script for delivering your message. Not just telling them…but telling them in a way that they respond to.  In a way that helps you get the results you want.  Guaranteed.

Ready to upgrade from hold music for business?

If you compete in New York, you really don’t have a choice: you have to make the most of every opportunity. Take the next step, and sign up for your Free Discovery Session, to discover just how much you can accomplish on every call. Do it today. Click here to email us, or, in New York City, call 212-355-6980.  In Connecticut call 203-655-3920. Or Nationwide call 800-862-8896.  Do it now.

The post Hold Music for Business Phones in New York is a thing of the past. Right? appeared first on Informer Messages on hold.

On Hold Systems : 6 Steps To Make Your New Marketing Tool Work

On hold systems can be one of your most effective new marketing tools.  Why?  Because you know that everyone who hears them is interested in how you can help them, and wants to know more.  Customers and prospects call you for your help.  A well designed on hold message can start to deliver that information, even when your callers have to wait on hold.

On hold systems work on your phones

What do your callers current hear on hold?  Nothing?  Music on hold?  Maybe that default music that came with your new VoIP Phone Service?  Most business telephone systems play music on hold.  It lets callers know that they haven’t been cut-off.  It helps make the time callers spend waiting seem shorter.  But replacing music with something more interesting gives you a marketing edge

On hold systems are a new opportunity

A well planned onhold message gives you a chance to

– inform your best prospects about your products and services

– educate callers about what’s most important when purchasing the products and services you offer

– let them know about the advantages you offer, and…

– show how you’re different from your competition

How do on hold systems work?

Your marketing message works with your PBX Telephone or VoIP System.  Then, every time callers are placed on hold, they hear your on hold advertising:

1. The first step is taking about your business, your products and services, and your customers’ needs
2. Use these ideas to develop a strategy (this is important because if you “fail to plan, you plan to fail”) of what you can accomplish
3. Take the time to write a script: because of the way that callers will hear your messages shorter messages work better than longer ones. Messages should probably be less than 30 seconds in length, preferably shorter.
4. Now go back and edit your messages! Though they may seem good, you can make them better: more concise, and more focused.
5. Record them: your messages will only sound as professional as the quality of the recording.
6. Put them to work! Get them playing for your callers to listen to. Then keep them updated regularly to keep them timely and up to date.

Each step is important.  Each takes time.  But you’ll accomplish more when you invest the time.

The Informer’s team pioneered creating messages on hold in 1986.  We’ve continued to improve our marketing techniques and created thousands of custom messages for on hold messages that callers ask about.

Interested in how on hold systems can work for you?  Why not call now to find out what others in your industry, all across the nation, have accomplished, and what you can,https://informermessages.com/tell-me-more/ too. Call us toll free at 800-862-8896.  Call our headquarters in New York City at 212-355-6980 or in Connecticut at 203-655-3920.

Find out how On hold systems can work for you!

The post On Hold Systems : 6 Steps To Make Your New Marketing Tool Work appeared first on Informer Messages on hold.

On Hold Message Systems : Do you know how they can help you grow?

On hold message systems can be one of your most effective new marketing tools.  Why?  Because you know that everyone who hears them is interested in how you can help them, and wants to know more.  Customers and prospects call you for your help.  A well designed on hold message can start to deliver that information, even when your callers have to wait on hold.

What do your callers currently hear on hold?  Nothing?  Music on hold?  Maybe that default music that came with your new VoIP Phone Service?  Most business telephone systems play music on hold.  It lets callers know that they haven’t been cut-off.  It helps make the time callers spend waiting seem shorter.  But replacing hold music with something more interesting gives you a marketing edge

On hold message systems are a new opportunity

A well planned onhold message gives you a chance to
– inform your best prospects about your products and services
– educate callers about what’s most important when purchasing the products and
services you offer
– let them know about the advantages you offer, and…
– show how you’re different from your competition

How do on hold message systems work?

Your marketing message works with your PBX Telephone or VoIP System.  Then, every time callers are placed on hold, they hear your on hold advertising:

1. The first step is taking about your business, your products and services, and your customers’ needs
2. Use these ideas to develop a strategy (this is important because if you “fail to plan, you plan to fail”) of what you can accomplish
3. Take the time to write a script: because of the way that callers will hear your messages shorter messages work better than longer ones. Messages should probably be less than 30 seconds in length, preferably shorter.
4. Now go back and edit your messages! Though they may seem good, you can make them better: more concise, and more focused.
5. Record them: your messages will only sound as professional as the quality of the recording. Be sure that your on hold voiceover is good.
6. Put them to work! Get them playing for your callers to listen to. (For PBX telephone systems you may need an on hold player) Then keep them updated regularly to keep them timely and up to date.

Each step is important.  Each takes time.  But you’ll accomplish more when you invest the time.

The Informer’s team pioneered creating messages on hold in 1986.  We’ve continued to improve our marketing techniques and created thousands of custom on hold marketing messages that callers ask about.

Interested in how on hold message systems can work for you?  Why not call now to find out what others in your industry, all across the nation, have accomplished, and what you can, too. Call us toll free at 800-862-8896.  Call our headquarters in New York City at 212-355-6980 or in Connecticut at 203-655-3920.

Find out how On Hold Message systems can work for you!

The post On Hold Message Systems : Do you know how they can help you grow? appeared first on Informer Messages on hold.