Message on hold company in New York: Free Discovery Session

Looking for a message on hold company in New York? Messages on hold are the marketing tool that make it easy to deliver your most important marketing message to your most important prospects.  How?

Every day your phone rings.  Customers who have worked with you in the past, and prospects who are searching for help.  Maybe they’ve visited your website and found basic information. They’re probably too eager for help to email you. So they call.  They’re your very best prospects.  They’re your next sale.

Then what happens?  Most business phone calls…your calls and mine…are asked to “please hold.”  AT&T research proves it: No matter how hard you try, 69% of business phone calls are placed on hold.  It happens when you’re looking for the right person for the caller to talk to.  Or when you want to find the exact information your caller wants.  Or when you need an answer.  So it’s time to give your callers something better than dead silence on hold.  Better than the canned “music on hold” that came with your VoIP Telephone system.

Message on hold company in New York can help

The Informer is the messages on hold company that Manhattan businesses rely on.  They give businesses like yours a new way stand out. How are you trying to do that now?

Businesses in New York have got to be tough: competition is fierce.  If you can make it here, you can make it anywhere, right?  But it’s always better to stand out from the competition.  Great hold messages educate your callers about your business, what you do and how you do it.  They influence your customers right when they’re making up their minds.

The challenge for your message on hold company in New York

The most effective marketing messages create messages that your customers can relate to.  Its on hold advertising, but it’s more.  Callers listening to them feel like you know their problems and challenges, and how to solve them.  They learn about what makes you special.

Benefit from the best message on hold company in New York

In 1986 the Informer was the first: we introduced the idea of hold messages in New York and worked with NYC’s top companies: in Travel, Tours, Hotels, Airlines, Finance, Healthcare and more. Click here for samples of some of our clients actual Informer Marketing messages.

New York is the toughest neighborhood in the country for business so…

A Message on hold company in New York has to be the best

So we’ve improved every year. We’ve gained years of experience helping thousands of clients.  We’ve researched our clients and their industries more thoroughly.  Our clients’ messages are more efficient and more effective.  Clients tell us that they get the response that they want from their Informer Messages.

Messages on hold keep your callers from getting frustrated or bored (New Yorkers are famous for being impatient…its how we get more done every day!).  They give your callers information that they want, and that you want them to have.  And your callers will ask about what they hear on Informer Messages.

Looking for a message on hold company in New York?

Call us for a free Discovery Session.  Let’s talk for 15-minutes about your business, your goals, and your customers.  We’ll show you how you can sound more professional and sell more on every phone call.  Welcome to New York!

Contact us at (212) 355-6980.  Nationwide you can reach us at (800) 862-8896.

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The Discovery Challenge: what will grow your business?

What happens at your business when employees take their summer vacation?  Your business can be left short-handed, compromising customer service. When your phone rings, calls often have to wait “on hold” longer than is typical. That’s when on hold marketing can help you “hold on” to callers.  But what do your callers want to hear waiting on hold?  Try a Discover Session to find out.

Most callers waiting on hold listen to music on hold (did you ever notice that you never hear your favorite music while waiting on hold?).  New VoIP Phone systems usually play electronic VoIP Music on hold.  In fact, so many businesses now use VoIP (possibly over 50%) that there’s a good chance that you’re playing the same music on hold as the a “brain surgeon,” or the local used car lot!

About 30 years ago, large “call centers” for hotels, banks, airlines, etc., started giving callers on hold messaging.  Today, businesses of every size do them same thing, with custom on hold messages.  Telephone on hold messages can be an effective marketing tool when planned with your customer’s needs, or their “hot buttons” in mind.

What information should you give your callers?

An on hold messaging service can provide a phone message script quickly: it can just mention your quality and service, how long you’ve been in business, and a long list of the products you want to sell.  You’ve heard this kind of message: they’re worse than music on hold.

An in-depth Discovery Session

Effective messages on hold give your callers information that they want, and that you want them to have.  The first step is learning about your business: what you do and how you do it, and your goals for the future.  But the more important step focuses on your customers: their desires, their needs, and their problems.  In our trademark Discovery Session we probe to find out why your customer is calling you today and not last week or next month.  What’s the ‘trigger’ to their action?  What is the problem they want to solve?  What’s their goal?  And what information will help them make the right decision: working with you?

Most marketing is filled with clichés, platitudes, and empty phrases that mean absolutely nothing, but sound nice.  Creating an effective message on hold that will keep your callers…your customers and best prospects…interested and enthusiastic, takes more.

Schedule your own Discovery Session

You have information that your customers want to know about.  You just have to Discover what it is, and the right way to present it to them.  Take the next step: schedule your own Discovery Session with your Informer Messages on hold marketing specialist. Call (800) 862-8896 or email us today.

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Seasonal Marketing: Just thinking “Black Friday”? You’re missing the point

Seasonal Marketing is celebrating every season’s difference, profitably.  I’m from New England, so it’s easy to see the seasons change.  But no matter where you’re from, or (more importantly) where your customers are, each season offers new opportunities to increase sales by helping your customers in different ways.

Seasonal Marketing isn’t just for “the holidays”

Mention seasonal demand and most business owners will think about “the holidays.”  They’ll tell you about “Black Friday,” promotions and sales all that compete for our attention at the end of the year.  But marketing campaigns don’t have to start in the Fall and end at New Year’s.  If yours do, you’re still missing out…and have a lot to gain.

Think about seasonal marketing all year long

As exciting as the holidays are for consumers (and many retailers), a quick look at the calendar shows that opportunities keep coming all year long, if you simply pay attention.  Some simple businesses struggle to survive by depending on a short burst of activity each year (think: snow plowing, grass cutting, beach clubs, and ski lessons), but successful businesses find ways to help customers throughout the year as their needs change.

Examples of Seasonal Marketing

Successful businesses find a way to break free of their limitations and help customers all year long.  They recognize that customers have different needs at different times of year, and find a way to serve them.

Here are 5 examples we see every day are:

1. The Landscaper who mows your lawn all summer (about 4 months in my region) also provides a Fall Cleanup of leaves, and then plows your snow each winter
2. The florist who provides special occasion arrangements and gifts for Valentine’s Day, Spring, Easter, Mother’s Day, and Administrative Professionals Day.  Next comes Graduation, Weddings, as well as the holidays. (The floral industry has been as successful creating events as the “Greeting Card” industry!)
3. Fashion seems to come up with new styles, new colors, and new trends for each season, with a wardrobe that’s perfect for each. My daughters somehow agree that they’ve got to have them!  Successful fashion retailers keep customers coming back each season to see what’s new and exciting…and profitable.
4. Even Office Supply Stores get in the act: they promote the supplies you’ll need for tax planning, old tax record storage, back to school, and even holiday gifts to complement their everyday business supply business. Most even add special products (school backpacks, fun gifts, etc.) just at specific times of year
5. The hardware store that sells grass seed and garden tools in Spring.  Back yard pools and barbecues are popular in Summer.  Rakes, leaf bags and work gloves sell in the Fall.  And shovels and Ice Melt in Winter. Hardwares in Connecticut have so many different products for each season that there are almost too many to count!

Do you have “busy” seasons?  What do these same customers need at other times of year?

Many businesses ride a wave of “ups and downs,” profiting at certain points of the year, and struggling at others.   The time to build for the slow times is with effective marketing reminders to your customers during your busiest “boom” times.  That’s when your existing customers are open to suggestion about how to use you at other times of the year.

How do you maximize Seasonal Marketing?

Start by looking at next year’s calendar.   Think about who your customers are (kids, teens, students, grads, singles, homeowners, businesses, etc.) and fill in all the “boom” times of your year.  Then brainstorm to come up with their needs throughout the year.  List everything you can come up with (whether the ideas are great…or not).  This will keep the flow of ideas coming.  List ideas every month, based on weather, holidays, and time of year.  Then create a marketing calendar of ideas to capitalize on these opportunities.

Don’t think you have marketing opportunities each season?  We disagree.  Call for a Free 15-minute Discovery Session and we guarantee that you’ll get new ideas you can use today, and all year long.  In Connecticut call 203-655-3920.  Nationwide call 800-862-8896.  Or click here for your Discovery Session, today!

 

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Messages on hold company in Stamford helps your sound professional

There’s a Messages on Hold Company in Stamford that helps you sound more professional, so you customers and best prospects know that you’re their best choice.
How does Informer Messages on hold do that?  Here’s how.

Messages on Hold Company in Stamford: The Informer

We’ve all heard on hold messages.  They’re often generic.  They’re usually boring.  And lots of them blatantly try to sell you something.  Many on hold messages for business are written by the business’ owner (or delegated to an administrative assistant), and recorded by a local DJ.  Choose any of these options and your callers will get even more frustrated waiting on hold than just listening to telephone hold music, or silence.

So what does a messages on hold company in Stamford do to help you sound more professional?

The first step is to learn about you: your company, your “why,” and what you do that makes you different from your competition.  That’s just the beginning, because learning about your customers is even more important: who they are, what their problems (or desires) are, and what they need to know to make a decision.  Why are they calling?  Why today?  What prompted them to want more information that they could find on your website, and pick up the phone to call you?

The Informer is the messages on hold company in Stamford that does this

Have you noticed the similarities in messages on hold…even across industries that are completely different?  Many on hold companies send their clients a questionnaire and then “plug” the answers into a template.  They’re filled with the same empty phrases, the same clichés (award winning, experienced, highest quality, huge inventory, prices that are insane).

The Message on hold company in Stamford that goes further

So what’s the solution?  How do your telephone messages get results?

• The Informer’s marketing professionals focus your callers needs: that’s what they’ll respond to. Each brief message (because callers’ attention spans are short) touch on a different “hot button,” the issues that are of prime importance to them.
• They don’t just try to sell…they help solve your customers problems, and fill their needs. They build your brand by giving callers key information about you.
• They provide objective information that help your customers make the right decision: choosing you.
• And they’re kept current: why? Because customers have different needs at different times of year.  And they have different concerns when the economy is thriving and when it’s sluggish.

Looking for a messages on hold company in Stamford?

Talk with us: we’ve got over 20 years experience in the Stamford/Greenwich/Norwalk area.  We’ve been an Ambassador for the Stamford Chamber of Commerce and member of the Darien Chamber of Commerce’s Board of Directors.  We’re on the leadership of The Stamford Business Network.  We’re active in local community groups.  And we know your market.

Why not call for a free 15-minute Strategy Session, where we can talk about your current business, your future goals, and how you can thrive in Stamford and in lower Fairfield County.   Or let’s get together to meet face-to-face.  If you’re searching for the right source for an on hold messaging service for your business phone system, call us today: in Stamford call (203) 655-3920.  Throughout Connecticut, and nationwide call (800) 862-8896.

          

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Connecticut Message on hold equipment: there are really 2 choices

For businesses in Connecticut Message on hold equipment makes it possible to play the informative marketing messages that reach your best prospects: everyone who calls you.  But do you really need this equipment?  Will it work with your phones?  What’s the easiest way to start using on hold messages?

Connecticut Message on hold equipment options

Buying equipment is the easiest part of using on hold advertising.  With just a few clicks you can spend your money.  No brains required.
But hold on for a moment.  Before you even think about purchasing an on hold system to play your messages, you’ve got to consider your phone system.

What kind of phones do you have?

There are lots of types of phones: you might have a 3- or 4-line phone from a big box store like the Staples in Stamford, CT, or from Best Buy in Norwalk, Connecticut.  These phones have convenient features and are cheap.  But they’re not “business phone systems” and they won’t play telephone on hold messages.  Sure, there are adaptors you can try (the biggest name in the industry is Skutch) but we’ve never had much luck with them.

Traditional PBX phone systems were the first to make music on hold (or on hold messages) easy to install.  If you have a PBX…even a 25 year old phone system…you’ve got a good chance.  PBX systems have a “box on the wall,” usually hidden in a closet or back room.  You’ll usually find them surrounded by lots of wires, and probably other electronic equipment (modems, alarm systems, etc.).

Today, lots of Connecticut businesses are moving to hosted telephone service or VoIP service.  These let you have the features of a real business phone system, like Music on hold (MOH) ability, without having to invest in a whole phone system.  You just pay a monthly fee for each phone in your office.  They actually play your telephone hold messages “in the cloud” so don’t bother buying an on hold player.  You don’t need one.

If you’re in Connecticut Message on hold equipment is easy

You’ll need a player for your PBX phone system.  They plug into a special “jack” on the system that’s the “input” for your phone message recording.

On hold systems keep evolving with the times: gone are the days of “tape cartridges,” “cassettes,” and “CD’s.”  All of them had moving parts, so they wore out quickly.  Today’s technology usually plays a files and has no moving parts.  They’re all high quality, and last for years.  The best known brands are Intellitouch and Nel Tech.  They’re very similar.  We choose Nel Tech because we like to reliability, and because they’re “Made in the USA.”

Connecticut Message on hold equipment can be free

About 50% of business phone systems are PBX, and will need an on hold system to play your marketing messages.  The other 50% are either “big box” phones (that can’t take recordings on hold) or are VoIP/Hosted systems (that play your messages in the cloud).

When you’re considering on hold advertising, some suppliers try to sell you an expensive digital player.  The Informer, here in Connecticut, doesn’t: with any of our full service options, we supply a Nel Tech Messager (now made by Pica) for free.  We also offer “one time recordings” and offer the optional purchase of a Messager player.

Other phone system options in Connecticut that use message on hold equipment

There are new systems, such as Xblue, AT&T’s SynJ, and VTech (some of their models) are designed to be able to play messages on hold with an on hold player, but they can be tricky, so call us to discuss.

Deciding about Message on hold equipment in Connecticut is easy.

Call The Informer and let’s talk about your phones.  We’ll help you understand what you can do with them, and if you can use marketing messages on hold.  Our headquarters is local to Greenwich, Stamford, Darien, New Canaan, Norwalk and Bridgeport clients, but we work with businesses in Hartford, Danbury, throughout Connecticut and Nationwide. Call us for a free 15-Minute Discovery session, and we’ll show you how to get started.
In Connecticut call (203) 655-3920.  Nationwide call (800) 862-8896.
Or click here for more information.

 

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