The Discovery Challenge: what will grow your business?

What happens at your business when employees take their summer vacation?  Your business can be left short-handed, compromising customer service. When your phone rings, calls often have to wait “on hold” longer than is typical. That’s when on hold marketing can help you “hold on” to callers.  But what do your callers want to hear waiting on hold?  Try a Discover Session to find out.

Most callers waiting on hold listen to music on hold (did you ever notice that you never hear your favorite music while waiting on hold?).  New VoIP Phone systems usually play electronic VoIP Music on hold.  In fact, so many businesses now use VoIP (possibly over 50%) that there’s a good chance that you’re playing the same music on hold as the a “brain surgeon,” or the local used car lot!

About 30 years ago, large “call centers” for hotels, banks, airlines, etc., started giving callers on hold messaging.  Today, businesses of every size do them same thing, with custom on hold messages.  Telephone on hold messages can be an effective marketing tool when planned with your customer’s needs, or their “hot buttons” in mind.

What information should you give your callers?

An on hold messaging service can provide a phone message script quickly: it can just mention your quality and service, how long you’ve been in business, and a long list of the products you want to sell.  You’ve heard this kind of message: they’re worse than music on hold.

An in-depth Discovery Session

Effective messages on hold give your callers information that they want, and that you want them to have.  The first step is learning about your business: what you do and how you do it, and your goals for the future.  But the more important step focuses on your customers: their desires, their needs, and their problems.  In our trademark Discovery Session we probe to find out why your customer is calling you today and not last week or next month.  What’s the ‘trigger’ to their action?  What is the problem they want to solve?  What’s their goal?  And what information will help them make the right decision: working with you?

Most marketing is filled with clichés, platitudes, and empty phrases that mean absolutely nothing, but sound nice.  Creating an effective message on hold that will keep your callers…your customers and best prospects…interested and enthusiastic, takes more.

Schedule your own Discovery Session

You have information that your customers want to know about.  You just have to Discover what it is, and the right way to present it to them.  Take the next step: schedule your own Discovery Session with your Informer Messages on hold marketing specialist. Call (800) 862-8896 or email us today.

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