Music on hold for analog phones including multiline KSU phones help your business in Connecticut sound more professional. Research proves that it can also help you “hold on” to your callers. Here’s the information that will show you exactly why you need to treat your callers better.
AT&T has found that 69% of business telephone calls are placed on hold. And of them, more than half of callers will simply hang up in less than a minute when waiting in silence. That “abandoned call rate” is cut in half simply by playing music on hold. Can you afford to lose half the calls you place on hold?
Music on hold for analog phones isn’t rocket science
Analog phones have served businesses for decades, and continue to do so (despite what VoIP phone sellers might try to tell you.
So, what kind of phones do you have? Do you use a multi-line phone from a big box store or online retailer? Or do you have a small business telephone system? The simplest small business phone system is the Key Service Unit (KSU). It’s easy to use, and has features that have helped small businesses for years. The next option is a PBX phone system, which offers enhanced flexibility for larger business organizations.
All three are Analog telephones. And all three can play music on hold, though your inexpensive Big Box phone needs some help.
Multiline phones (usually 2-line, 3-line, or 4-line) are marketed by a number of brands, but only a few models come equipped to play music on hold. For information on models to look for, click here.
Adaptors are available for multiline phones
Another option is adding a music on hold adaptor. It should be no surprise that some work better than others. And some are so complicated that they never seem to work. For advice on these, click here.
Hold music for KSU and PBX systems is easy. Some systems make it possible to load your music right onto the system. Other’s like the ever popular Avaya Partner System need an external playback system (standard digital on hold players make this easy and reliable). Other popular brands are Grandstream, XBlue, NEC and Panasonic.
Music Considerations
Finally, two thoughts about the music you’ll be playing
- There are legal issues around playing music on your phone. When you buy your favorite music online, you’re buying “the right” to play it for your own private use. Playing it over the phone is considered a public performance (believe it or not). So you’re actually supposed to pay music licensing fees
- Giving your callers…your customers and best prospects…something better to listen to is a good idea. But why not take the next step? Click here for what might be a better idea.
Take the next step
Ready to take the next step? But have questions? Click here to email us and we’ll do our best to help. Or call us: in Stamford, Greenwich, Norwalk and throughout Southern Connecticut call (203) 655-3920. Nationwide you can call us at (800) 862-8896.
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