Tuesday, June 18, 2019

Dental Messages on hold in Maine Help Dentists Succeed

Dental Messages on hold in Maine help you succeed, by educating your patients about today’s newest dental advances.  You’ve got more ways to help you patients than ever before.  The challenge is telling them about these new procedures and their benefits.

Dental Messages on hold in Maine help

It seems like you’ve got to work harder than ever before to have a successful dental practice.  Fewer adults are booking regular appointments: Why?

  • Only 36% of working-age adults visit a dentist.
  • The percentage of adults visiting the dentist today is actually lower than in 2008
  • The population is growing more diverse, but only 45 percent of Hispanics lack dental insurance.
  • And Third Party payments set lower fees for your most common services.

Dental practices have discovered that success can come from helping patients in new ways…and finding better ways to inform them about these new ideas.

Dental Messages on hold in Maine

Dental Messages on hold provide the help that you need.  They put the time your telephone callers spend on hold to use, filling it with information your patients want, and that you want them to have.

Do you need Dental Messages on hold in Maine?

Your first contact with your patient is by telephone.  Patients and potential patients call your office to ask questions, to check on insurance options, and to gain a “feel” for your office.

In your busy dental practice #holdhappens.  And it happens more than you might think!
At your busiest times of the day, patients call, and are often asked to “please hold.”  Your front desk staff can’t always handle every call right away.  While giving one patient the attention they need, another caller may have to wait on hold.

That’s when on hold marketing with a custom phone message can really make a difference.  Custom on hold messages for businesses like yours have a track record of success: national research proves it.

Dental Messages on hold in Maine

How you can use Dental Messages on hold in Maine

Most successful dental practices use Informer Messages on hold to educate their patients, with a mixture of health tips, reminders, and information on the benefits of today’s newest dental procedures.  They’re a proven way to start important conversations about

…the importance of regular checkups, flossing, and diet
…the importance of dental health during pregnancy and baby bottle tooth decay
…digital dentistry
…dental implants
…Invisalign
…laser dentistry
…new diagnostic tools
…safe and effective whitening treatments
…mouth guards for athletes, fluorides, gum disease and more

In today’s busy dental practice, you never have enough time to thoroughly educate every patient.  Informer Messages on hold can be your newest tool to improving patient education, introducing new ideas, and starting the conversations that lead to a lifetime of the best oral health.

Is it easy to try Dental Messages on hold in Maine?

Getting started is easy: we do everything for you, from helping generate ideas, to writing and revising a script tailored to your practice, to recording your phone message with a professional voice over.  Your Informer Messages can even be updated on a schedule that works best for you.

Ready to learn more?  Why not book a free 15-minute strategy consultation by calling (800) 862-8896, or by clicking here.

Dental Messages on hold in Maine

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Tuesday, June 11, 2019

Message on hold company in Connecticut: 5.5 questions before buying

Message on hold company in Connecticut 5.5 questions to ask before you buyHow do you find the right message on hold company in Connecticut?  Just do a Google search, and you’ll find About 522,000,000 results (0.69 seconds).  But does that really help?  Does it help you find your best option?  Maybe you need to know more before making your choice.  Here are 5.5 questions to ask that can help.

Message on hold company in Connecticut

After any Google search businesses Stamford, Norwalk, or Hartford understand that answers to a few important questions will help make the right choice.

  1. Do you have a questionnaire?  Before anyone can improve your marketing results they’ve got to know and understand you.  Filling out a questionnaire isn’t only annoying, it’s impersonal, and the answers are often ignored. If they’re short enough, they miss important information.  Standard questionnaires can’t possibly apply to your industry, if the same one is sent to everyone else, from brain surgeons to trash haulers.  That’s why we prefer a personal Discovery Session, where every answer can lead to a new insightful question, works better.
    Bottom line: if they rely on questionnaires, you can’t rely on their messages
  2. Who writes the script: some suppliers tell you to “send us a script and we’ll record it.”  They’re missing the point.  Simply recording a voice over for your telephone message is the easy part.  Creating a strategy and a script that gets a response is the real challenge.  In a perfect world the marketer who asks you the questions about your business should also be the writer.  Who knows more about you?
    Bottom line: The quality of the script determines the results.  That’s what you’re paying for.
  3. How long will the script be?  Can you imagine that a 300-word script, or one with 6 messages, will be perfect for every industry?  For every business?  For every “hold time”?  For your company?
    Bottom Line: every business’ needs are different.  Your script length should be too.
  4. When can I update my messages?  This is a trick question: many suppliers tell you that you can update your messages on a set schedule.  Then you’ll never hear from them again.
    Bottom Line: If they’re not proactively contacting you to remind you to update, to ask you questions about what’s new at your business and in your industry, and to give you interesting ideas, you’re not getting what you paid for.
  5. Can I cancel?  Many suppliers will “lock” you into a 3 year (or longer) contract.  That makes me think that that’s the only way they “hold on” to customers.  |
    Bottom Line: If you can’t cancel at any time with no penalty, don’t sign up in the first place.

5.5 Tell me about others you’ve worked with in my industry, and what you’ve done
them.  While we don’t give out names or show you scripts for other companies
in your industry, we know lots about what has worked in your industry.
Bottom Line: Learning what will help you takes time and practice.  Don’t let them
practice while you’re paying the bill.

The right message on hold company in Connecticut will have the right answers

These are just 5.5 questions to ask a potential supplier.  Think about the things that lead to success in your industry, and how your customers can recognized the best supplier.  Asking tough questions is the only way to find the right supplier.

Finding the right Message on hold company in Connecticut

Sy Syms, a success business owner known throughout the New York/Connecticut/New Jersey tri-state area had a slogan that makes more sense every day:  “An educated consumer is our best customer.”  That slogan has stuck with me for over 30 years, and it’s just as true today as back before Google gave you 522,000,000 answers to a simple question.

How can you find the right message on hold company in Connecticut?

Bottom Line: asking the right questions will help you find the right on hold messaging company in Connecticut, or anywhere.

Here’s a challenge: call all 522 million options, or call us.  We have the answers you’re looking for.  In Stamford, Norwalk, or Hartford call us at (203) 655-3920.  In New York call 212-355-6980.  Nationwide call (800) 862-8896.

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Friday, June 7, 2019

VoIP On Hold Music is easy to replace…and it’s a free service

Voip On hold messages used to be recorded on audio cassettesVoIP On Hold Systems don’t get any respect!  Here’s why:

We see it all the time: a company like yours starts using messages on hold.  They sound good, and you sound professional.  New York customers are impatient, but fewer callers get frustrated if they have to wait on hold. Some of your callers start asking about the messages they hear.

Then you decide to move to a VoIP system.  It’s supposed to save you money and give you lots of free features.

One feature that every VoIP System in Manhattan comes with is “preloaded” music on hold.  It may even include a message that apologizes to callers for keeping them on hold so long.  Now we all hear the same exact “loop” of music no matter who we call…a brain surgeon or a used car lot. Everybody uses one of the top 3 or 4 VoIP providers.  They all provide “canned” music. And that’s what your callers end up hearing on hold.

VoIP on hold music is the same on every system

Not about your quality.  Not about your service.  Not about your newest offerings.  Your VoIP system replaces your old fashioned phones, but the installer never thinks to keep the marketing messages you still want callers to hear.

VoIP On Hold Messages make more sense

So what do you do?
Simple: you call The Informer.  We’ll work with your VoIP provider to find the best way to get your messages on hold loaded onto your VoIP system, and working for you again. And best of all: there’s no charge.  It’s free.  It’s all part of our free lifetime service guarantee.

The VoIP on hold problem is easy to solve

Getting a new VoIP system doesn’t mean that you have to lose your marketing messages on hold.  We’ve kept all our old Messages on hold recordings in our archive for years, and can (almost) always find a copy.  Some of our clients have changed phone systems several times, and we’ve helped them every time.  But if we don’t have your messages, we can quickly recreate them, or develop an updated script.

Don’t settle for VoIP on hold music.

Give me a call, and let’s fix the problem.  In New York City call (212) 355-6980.  In New York State and Nationwide Call (800) 862-8896.


New York City Headquarters: 212-355-6980

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Wednesday, May 29, 2019

Physical Therapy marketing: 5 tools PT’s use, and the one you don’t

physical therapy marketing should include this targeted techniquePhysical therapy marketing is the element of building your practice that most PT’s don’t usually consider when they “hang out their shingle.”  But it’s the lifeblood of your New York or Connecticut based business, and, in reality, how you can help more patients.

Earning a DPT is a long process, usually lasting 7 years before you can pass the NPTE.  The day you open your own PT practice is the day you realize that there’s more to achieving success than the immense knowledge you’ve gained, and the patience and support you bring to each patient.  Your practice is a business, and marketing is what brings in the patients who need your help.

For a valuable overview of the process of taking your PT skills and succeeding in your own practice, consider reading “The E-myth” by Michael Gerber.  It details the essential components a business needs to survive and succeed.  The subtitle says it all: “Why Most Small Businesses Don’t Work and What To Do About It.”

Physical Therapy Marketing can’t be an afterthought

While healthcare is the main focus of exceptional physical therapy, a physical therapy practice is also a business.  Even if you “build a better mousetrap” the world of patients who need you will not “beat a path to your door.”  Businesses communicate with the world…with your potential patients…with Marketing.  If you ignore marketing, do it at your own peril.

5 Standard Physical Therapy Marketing Tools That Every PT Practice Uses

  1. Website: Just about everyone uses the internet to search for, and to research, just about everything we want or need.  Most businesses rely on (or hope) their website will be noticed by everyone who needs them, and attract more new customers (patients) every day.  Unfortunately, every physical therapist uses this same tactic, and there are some pretty eye-catching websites for offices in New York, Connecticut, or in your area, attracting your potential patients.

Three keys are “content, content, content” and filling pages with information that your patients want, and that you want them to have.

  1. Social Media: The next step in the evolution of online presence, everyone hopes to create a following, and engage in conversations with patients in this “free” marketing tool.

Creating great content is the key.  Get people interested by offering valuable ideas.

  1. Keep in touch:  experience has revealed that there are “seasonal” injuries…skiers hurt their knees in winter, runners and other athletes “pull muscles” in spring, golfers have back, shoulder, and wrist injuries in summer.  Why not send out seasonal e-newsletters about how you can help?
  2. Reach future patients before they actually need you, with direct mail.  Sending post cards to the surrounding community at large.
  3. Mobile Marketing is helpful, especially in keeping current patients coming back for the entire treatment needed to attain the best possible recovery from injury or condition.

If you’ve been in practice for a while, and you understand the value of marketing, you’re probably working on most or all of these ideas.  If not, it’s time to get started.

The one Physical Therapy Marketing Tool you’re missing

There’s one marketing tool that you’re probably not taking advantage of, because you never thought of it: Informer Messages on hold.  Informer Marketing Messages give your patients information that they want, and that you want them to have, in the time your telephone callers now spend on hold.

#holdhappens.  Every time your patients call your office, there’s a good chance they’ll have to wait on hold for a while.  Most phone systems have muzak or VoIP music playing on hold.  Some just have “dead silence.”  Why not replace that hold music with professional phone greetings and a high quality telephone message on hold?  With a professional voice over, and the best hold music in the background, you can educate your patients about the value you offer them, and more of the ways that you can help them.

Specialized Physical Therapy Marketing Technique

Specialized advertising techniques can make the time that your callers spend on hold interesting and valuable to them.  And can make your telephone a better marketing tool with targeted on hold advertising.  Call us today for a free 15-consult, and we can talk about how on hold marketing can make all you marketing more effective, and your practice more successful.  In New York call 212-355-6980.  In Connecticut call 203-655-3920.  And nationwide call 800-862-8896.  Or click here to schedule your consultation.

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Monday, May 20, 2019

On Hold Message Scripts : How do you decide on what to say?

On Hold Message ScriptsSo you’re interested in messages on hold for your office.  How do you decide on the On Hold Message Scripts to use in them?  Don’t worry.  You’re not alone.

Over the years, we’ve worked with two different kinds of clients

  1. You’ve heard about the value of telephone hold messages, and that they will deliver your message to your customers and your best prospects.  So you want to try it for your business. But you don’t know where to start?  Should you talk about new products or “old faithful” ones?  Talk about your most popular ones or new introductions?  Should you try to increase sales?  Work on your reputation?  Or give helpful tips?
  2. Or do you have lots of ideas about your script?  Does everybody in your office want to contribute? (That’s great!) Maybe you have too many ideas!  Which will work best?  How do you choose the most important ones?  How do you put all those ideas into a script that will “hold on” to your callers, and be profitable?

On hold messages scripts are our specialty

There’s lots that goes into successful on hold marketing.  Ideas, strategy, script, the professional voiceover, the hold music, production, the on hold player, your phone system, and keeping your messages updated.  For over 30 years…from the time when technology first made it possible to play messages on hold on your telephone system…that’s what we’ve done.  But we’re best at the marketing strategy.  We think that it’s the most important part.

On hold message scripts should let you go where you want to go.

“If you don’t know where you want to go, any road will get you there.” (Lewis Carroll, in a quote from the Cheshire Cat in Alice though the Looking Glass).  The first step we take in developing your on hold recordings is to know “where you want to go.”  In other words, your goals.

When there are lots of ideas from different parts of your organization, it’s helpful to have someone who can juggle them all, and use them to create the perfect script.  Luckily, the best scripts are made up of several short messages.  Short works with today’s attention span, and short messages are more easily understood and retained.

Want to find the on hold message scripts that will help you most?

Then call us: we offer a free 15-minute Discovery Session to pinpoint the ideas you’ll want to use.  We’ll even talk with several people in your organization to hear different points of view.

The final result will be a message on hold that will help you sound more professional and accomplish more of your goals on every call.  So call us at 800-862-8896, or click here to set up your Informer Discovery Session today.

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Wednesday, May 1, 2019

HVAC Advertising in Hartford Can Be More Successful with this 6th Step

HVAC Advertising in HartfordHVAC Advertising in Hartford, Connecticut, has come a long way, and most successful Heating Ventilation and Air Conditioning suppliers use at least most of today’s basic marketing techniques to advertise their companies.  Everybody knows the basics:
– modern looking mobile responsive website
– targeted SEO
– Direct mail: large postcard mailings 90 days in advance of each season: heating/cooling
– Pay per click (ppc) advertising to reach new prospects on page 1 of Google
– For advanced marketers: remarketing/retargeting

Every one of these marketing tools has the same job: to make your phone ring.  Whether you’re selling or servicing a furnace, or a central air conditioning system, your customers don’t buy with a “click.”  They call you.

HVAC Advertising in Hartford attracts attention

But that’s just the start.  Successful HVAC suppliers understand that buying is a 5-step process:

  1. recognizing problem
  2. searching for solutions
  3. evaluating your choices
  4. selection, and
  5. purchase

The “standard” HVAC Marketing steps get you noticed.  But they only get you to step 2 or 3.  What about helping your customer take the next step?

Informer Messages on hold make HVAC Advertising in Hartford more effective

What happens when your phone rings? According to AT&T research, 69% of business telephone calls…your best prospects…are placed on hold.  Your caller, someone who wants your help and wants information, sits listening to canned music…or in dead silence.

There’s a better solution: why not turn telephone “hold” time into a marketing opportunity.  Help your prospect move through the steps…2…3…4…by giving them information and evidence that will help them purchase confidently.

How can Informer Messages improve HVAC Advertising in Hartford?

Simple: by providing your sales prospect with information that they need in order to buy.  Educate them about the most important considerations when servicing or replacing their furnace or air conditioner.

What would you like your customer to know?  What do they need to know to see that you’re their best choice? The Informer’s marketing team will deliver that message in time that your callers waste on hold…if they wait.  Everybody knows that your callers are impatient.  So you won’t be surprised to hear that 60% of callers placed on hold will actually hang up within 45 Seconds.  30% will never call back.  So all your hard work getting noticed will be lost.

Callers listening to interesting information actually hold longer:  up to 4 times longer before hanging up.  85% of callers prefer messages on hold to silence (Cellular Magazine).  And messages on hold generate 15% more inquires, and 1 in 5 callers make purchases of products and services mentioned on hold (Telemarketing Magazine).

It’s easy to improve your HVAC Advertising in Hartford

…with Informer Messages on hold.  You can accomplish more on every phone call.  Find out how with a free 15-minute Discovery Session.  Sign up for yours today: In Hartford and throughout Connecticut call 203-655-3920.  Nationwide call 800-862-8896.  Or click here to email us.

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