Thursday, August 30, 2018

Weave Telephone System Upgrade: Make Weave a Marketing Tool

Weave TelephoneWeave Telephone Systems have been showing up at an increasing number of Dental Practices.  Why?  Because Dental Offices are so busy, and need all the help they can get providing the customer service that their patients (and potential patients) want and deserve.  New York Dental offices get so many phone calls that it’s time for a change!

Dentists need a simple way to keep their patient records organized, schedule and remind patients about appointments.  Weave looks like the only targeted tool to do this that’s designed for dentists.  The VoIP phone system even tries to start more productive conversations with your patients by highlighting relevant information about them, right while you’re on the phone with them.

Weave Telephone Results can be improved

Weave is a business phone system, and really means business. But there’s more that the IP phone (internet protocol phone) can accomplish than was imagined by the VoIP provider.

Highlighting key patient information can be helpful.  But everyone knows that questions posed by the patient are even more powerful: that’s because your callers’ questions reveal what’s on their minds…not what you’d like them to think about.

Marketing Suggestions Messages for your Weave Telephone

Like most busy NYC dental offices, your front desk staff must often ask your callers to “please hold.”  That’s life.  It’s what happens next that can make a difference.

What do your callers hear while they’re on hold?

Silence?  The “default” Weave Music on hold?  That’s why hold time is so boring…frustrating…and can cause callers to hang up.

Why not use marketing messages on hold to inform your callers about more of the ways that you can help them.  Today’s dentist helps patients in so many more ways than just a few years ago: Invisalign, Implants, diagnoses with high tech X-rays, Lasers for Cavity Detection, thinner veneers…the list goes on and on.  But your patient often doesn’t know about all your new specialties.

Educate your patient while they’re on your Weave Telephone’s hold system

Give your callers something better to listen to while they’re on hold: Informer On hold messages.  They give your callers information that they want, and that you want them to have.  They give you a new way to inform patients about the newest techniques you offer, and the benefits to their oral health.

They’re free ads that promote your training and your specialties. They let you tell your patients about the best ways that you can help them.  They provide information that your callers will value, when they’re most focused on their oral health.

Upgrade your Weave Telephone

Interested in offering your patients something better on hold, and making your Weave phones more productive?  Call today to schedule a Free Consultation, and discover how you can accomplish more on every phone call, and build your practice. In New York call 212-355-6980.  In Connecticut call 203-655-3920.  And Nationwide call 800-862-8896

Informer Messages are hard at work in New York’s Boros: Manhattan, Queens, The Bronx, Brooklyn, and Staten Island.  They’re informing callers on Long Island in Nassau and Suffolk, as well as Westchester and Rockland Counties.

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Monday, August 20, 2018

Onhold Messages help you sell more, and sound more professional

Onhold messages?  Have you ever tried them?  They’re recorded information that you sometimes hear on “hold” when you call a business.  They replace music on hold with information.  Sometimes it’s generic (and annoying!).  Sometimes they’re custom recorded.
Here’s how onhold messages can help you sell more and sound more professional.

 Onhold messages should help you and your callers

The pioneers of using messages on hold (messages are called by different names!) were large reservation centers, such as airlines and hotels, about 30 years ago.  That’s when Informer Messages started delivering our clients’ messages to thousands of callers every day.  Airlines had lots of interesting and important information to give their New York callers:

  • Lots of new flights
  • tempting new destinations
  • convenient new airports they served
  • loyalty programs, and
  • add-on and upgrade offers

These companies’ call centers could analyze their calls and recognized that callers had to wait “in the queue” or on “hold” every day.  So they put the time to use.  In addition to keeping callers happier (so they didn’t hang up) the best messages actually increased sales revenue.

We’ve worked with airlines at New York’s JFK Airport such as:

 

Onhold messages Onhold messages

You can use onhold messages, too.

You may not run an airline, but you can benefit from phone advertising, too. #holdhappens.  When it does, you’ve got two choices:

  • hope that callers don’t get frustrated and hang up, or
  • do something about annoying hold time.

Onhold messages give you a new opportunity

When your phone rings, it’s a call for help.  Your customers need service or to place an order.  Your prospects want to know if you can help them.  So why not tell them.

What would you like your callers to know about?  Your newest products and services?  How you can solve their problems?  What makes you different from your competition?  Well written and produced on hold messages can do all this and more.  They can tell callers about seasonal products and promotions.  They can give product use tips.  They can improve your customer experience.

How hard are onhold messages to design?

Easy, when you work with an expert.  Call The Informer for a Free 15-minute Discovery Session, to find out about how others in your industry already benefit from giving their telephone callers on hold messages, and how you can, too.  In New York call 212-355-6980.  In Connecticut call 203-655-3920, and reach us Nationwide at 800-862-8896.

Call today, or click here for more information, and start helping your callers better by next week.

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Monday, August 13, 2018

Partner System can still be a valuable business tool

Partner System upgradePartner System phones, introduced by AT&T in 2004, continue to be one of the most popular phone systems installed. This workhorse communications platform was designed expressly for small businesses, with the basic features that give you that “big business” sound.

Partner System Features

The Partner was designed with the features that businesses needed most, such as:

  • multiline capability
  • conference calling
  • personal extension numbers
  • ability to transfer calls to other extensions
  • voice mail
  • music on hold option

The Partner can do everything you need to do business, in 2004, or today.  It’s built to take punishment, needs virtually no service and just keeps on working.  But ambitious business owners have discovered how to harness the System’s standard features to turn it into a more powerful marketing tool

Upgrading your Partner System

You use your telephone to communicate with customers, so why not do it more effectively?  AT&T’s own research shows that about 69% of business telephone calls are placed on ‘hold.”  Using the built-in music on hold feature, you can easily replace music on hold with “marketing messages on hold.”  These messages don’t just entertain, they’re a marketing tool that gives telephone messages that callers want, and that you want them to have.

Informer Messages on hold for your Partner System

What would you like your callers,,,your customers and your best prospects…to know about your business?  Your location and hours?  Why not more?  Your products and services?  We can do better.

How about informing your callers about

The Informer creates Marketing Messages for your Partner System

Not sure where to start?  That’s ok: The Informer provides complete service.  Your personal Informer Strategist will learn about your business and your customers.  We learn about “what you do and how you do it” and how that offers an advantage to your customers.  We learn about your customers’ top priorities and problems, and how you can solve them.  And we’ll use this information to develop a script that’s easy for your callers to understand, and easy to retain.

Informer Messages on hold can be the one upgrade that will make your System as powerful a marketing tool as the most advanced new VoIP System.  And if you ever move to newer VoIP Phone Service, your Informer Messages can move right with you.  It’s all part of our complete service.

Are you ready to upgrade your Partner System?

Take the first step.  Call for a free 15-minute Strategy Session, and you’ll get ideas that you can put into action today,   Call to book yours: in New York call 212-355-6980.  In Connecticut call 203-655-3920.  And nationwide call 800-862-8896.  Or click here to email us.

Your Partner System will work for you for years to come.  Take this step to make those years more profitable.

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Tuesday, August 7, 2018

Call Tree Success: Your greeting is the first thing your callers hear

Your call tree makes a powerful first impressDoes your phone system have a call tree can you recorded yourself?  You know, the recorded voice message that answers your telephone calls, and directs them to the right place?  Or maybe you didn’t think you sounded important enough with your own voice on your greeting (that does sound “amateur”) so you asked someone else to record it…your secretary…or the phone installer.

The problem is that a your main greeting is so important: it makes the “first impression” that can determine what your the world thinks of you and your business.  Have you ever even listened to the beginning of your phone tree…the auto attendant greeting?  Really listened?  Maybe its time to pick up a phone and call yourself. Do it now.

Call tree blunders are embarrassing

What does your telephone caller…your customer…your best prospect…hear when they call you?  These are the consumers who either buy from you, or from your competition.

Your call tree can impress your callers, or not.  It can help them, or annoy them.

Which will you choose?
When your business’s telephone rings, it’s a call for help.  Someone wants you to help them, or find out if you’re the right organization to provide something they need.

Most phone systems, and just about all VoIP Systems, give you the option to answer your calls with a voice message, greeting your caller, and giving them options so they can reach the person or department they desire.  Properly designed, these automated answering systems can be as efficient (or more efficient) than a “live” operator.    They’re never overwhelmed by too many calls, never overworked, and never stressed.  Each call is answered with the same voice, and the same quality.

So what’s the quality of your call tree?

Does your telephone system help your callers?  Are they able to reach the right person or department…and get the help they want…more efficiently?

Quality starts by analyzing your calls.  Who is calling you?  What do they want or need?  Who are most callers calling?  If most of your callers want to place an order, make this their first option. But if most callers need tech support, simply offering “sales” first won’t increase revenues.  In fact, making customers who are having problems with your product or service wait could be detrimental to your business. So before you do anything else, figure out what your customers want.  Good service is good business.

Not sure?  Call us and we’ll show you how to get the answers. In just 5 minutes we’ll show you how to plan a simple analysis that will give you the answers.

Your call tree uses the same voice

The voice that records your greetings and prompts gives your company “personality.”  Using a professional voice, and well written script can start every call off better, and help you sound more professional.  You’ve called the big Fortune 500 companies. Their greetings are smooth and sound great.  That doesn’t happen by luck. This level of professionalism isn’t free, but it is more affordable that you might think.

Would you like your business to sound more professional? Would appearing more professional help you succeed?  It might. You can hear samples of simple professional greetings by clicking here.  And you learn about the best way to organize and record greetings like them for your business by clicking here, or calling The Informer at 800-862-8896 today.

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