Messages on hold company in Stamford helps your sound professional

There’s a Messages on Hold Company in Stamford that helps you sound more professional, so you customers and best prospects know that you’re their best choice.
How does Informer Messages on hold do that?  Here’s how.

Messages on Hold Company in Stamford: The Informer

We’ve all heard on hold messages.  They’re often generic.  They’re usually boring.  And lots of them blatantly try to sell you something.  Many on hold messages for business are written by the business’ owner (or delegated to an administrative assistant), and recorded by a local DJ.  Choose any of these options and your callers will get even more frustrated waiting on hold than just listening to telephone hold music, or silence.

So what does a messages on hold company in Stamford do to help you sound more professional?

The first step is to learn about you: your company, your “why,” and what you do that makes you different from your competition.  That’s just the beginning, because learning about your customers is even more important: who they are, what their problems (or desires) are, and what they need to know to make a decision.  Why are they calling?  Why today?  What prompted them to want more information that they could find on your website, and pick up the phone to call you?

The Informer is the messages on hold company in Stamford that does this

Have you noticed the similarities in messages on hold…even across industries that are completely different?  Many on hold companies send their clients a questionnaire and then “plug” the answers into a template.  They’re filled with the same empty phrases, the same clichés (award winning, experienced, highest quality, huge inventory, prices that are insane).

The Message on hold company in Stamford that goes further

So what’s the solution?  How do your telephone messages get results?

• The Informer’s marketing professionals focus your callers needs: that’s what they’ll respond to. Each brief message (because callers’ attention spans are short) touch on a different “hot button,” the issues that are of prime importance to them.
• They don’t just try to sell…they help solve your customers problems, and fill their needs. They build your brand by giving callers key information about you.
• They provide objective information that help your customers make the right decision: choosing you.
• And they’re kept current: why? Because customers have different needs at different times of year.  And they have different concerns when the economy is thriving and when it’s sluggish.

Looking for a messages on hold company in Stamford?

Talk with us: we’ve got over 20 years experience in the Stamford/Greenwich/Norwalk area.  We’ve been an Ambassador for the Stamford Chamber of Commerce and member of the Darien Chamber of Commerce’s Board of Directors.  We’re on the leadership of The Stamford Business Network.  We’re active in local community groups.  And we know your market.

Why not call for a free 15-minute Strategy Session, where we can talk about your current business, your future goals, and how you can thrive in Stamford and in lower Fairfield County.   Or let’s get together to meet face-to-face.  If you’re searching for the right source for an on hold messaging service for your business phone system, call us today: in Stamford call (203) 655-3920.  Throughout Connecticut, and nationwide call (800) 862-8896.

          

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Connecticut Message on hold equipment: there are really 2 choices

For businesses in Connecticut Message on hold equipment makes it possible to play the informative marketing messages that reach your best prospects: everyone who calls you.  But do you really need this equipment?  Will it work with your phones?  What’s the easiest way to start using on hold messages?

Connecticut Message on hold equipment options

Buying equipment is the easiest part of using on hold advertising.  With just a few clicks you can spend your money.  No brains required.
But hold on for a moment.  Before you even think about purchasing an on hold system to play your messages, you’ve got to consider your phone system.

What kind of phones do you have?

There are lots of types of phones: you might have a 3- or 4-line phone from a big box store like the Staples in Stamford, CT, or from Best Buy in Norwalk, Connecticut.  These phones have convenient features and are cheap.  But they’re not “business phone systems” and they won’t play telephone on hold messages.  Sure, there are adaptors you can try (the biggest name in the industry is Skutch) but we’ve never had much luck with them.

Traditional PBX phone systems were the first to make music on hold (or on hold messages) easy to install.  If you have a PBX…even a 25 year old phone system…you’ve got a good chance.  PBX systems have a “box on the wall,” usually hidden in a closet or back room.  You’ll usually find them surrounded by lots of wires, and probably other electronic equipment (modems, alarm systems, etc.).

Today, lots of Connecticut businesses are moving to hosted telephone service or VoIP service.  These let you have the features of a real business phone system, like Music on hold (MOH) ability, without having to invest in a whole phone system.  You just pay a monthly fee for each phone in your office.  They actually play your telephone hold messages “in the cloud” so don’t bother buying an on hold player.  You don’t need one.

If you’re in Connecticut Message on hold equipment is easy

You’ll need a player for your PBX phone system.  They plug into a special “jack” on the system that’s the “input” for your phone message recording.

On hold systems keep evolving with the times: gone are the days of “tape cartridges,” “cassettes,” and “CD’s.”  All of them had moving parts, so they wore out quickly.  Today’s technology usually plays a files and has no moving parts.  They’re all high quality, and last for years.  The best known brands are Intellitouch and Nel Tech.  They’re very similar.  We choose Nel Tech because we like to reliability, and because they’re “Made in the USA.”

Connecticut Message on hold equipment can be free

About 50% of business phone systems are PBX, and will need an on hold system to play your marketing messages.  The other 50% are either “big box” phones (that can’t take recordings on hold) or are VoIP/Hosted systems (that play your messages in the cloud).

When you’re considering on hold advertising, some suppliers try to sell you an expensive digital player.  The Informer, here in Connecticut, doesn’t: with any of our full service options, we supply a Nel Tech Messager (now made by Pica) for free.  We also offer “one time recordings” and offer the optional purchase of a Messager player.

Other phone system options in Connecticut that use message on hold equipment

There are new systems, such as Xblue, AT&T’s SynJ, and VTech (some of their models) are designed to be able to play messages on hold with an on hold player, but they can be tricky, so call us to discuss.

Deciding about Message on hold equipment in Connecticut is easy.

Call The Informer and let’s talk about your phones.  We’ll help you understand what you can do with them, and if you can use marketing messages on hold.  Our headquarters is local to Greenwich, Stamford, Darien, New Canaan, Norwalk and Bridgeport clients, but we work with businesses in Hartford, Danbury, throughout Connecticut and Nationwide. Call us for a free 15-Minute Discovery session, and we’ll show you how to get started.
In Connecticut call (203) 655-3920.  Nationwide call (800) 862-8896.
Or click here for more information.

 

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Targeted Advertising: 3 strategies you’re missing out on in New York

Targeted advertising isn’t the old “run of the mill” ad.  It’s much more effective. Why?  Because unlike most advertising in New York, it actually reaches the people who you want to reach. The people who are interested in what you have to say.  The people in Manhattan or Queens or Brooklyn who are most likely to buy from you.

If you had a choice between an ad that reached thousands of random people, and an ad that reached just your highest potential prospects, which would you choose?

Targeted Advertising reaches your best prospects

While some businesses continue to try to attract attention with “mass advertising,” today’s most successful companies have moved on.  These ads were supposed to catch your attention when they “interrupt” what you were doing.

Think about it.  You’re watching TV.  It’s getting to the good part.  And a commercial comes on.  Not just one commercial, but 3, or maybe 4.  And they’re louder than the TV show.  Or you open your inbox in the morning.  There are 168 new emails since you left the office last night.  Just about all spam.

Targeted Advertising still works

Newspaper advertising (so important in the 40’s and 50’s) has virtually dried up.  No one watches an ad on television: we “Tivo” our shows, and skip the ads.  Radio advertising is following the same path with personal playlists and ad-free Spotify.  Even email advertising has burnt its bridges and is ignored.

Not convinced?  According to HubSpot’s Global Interruptive Ads Survey conducted in 2016:

• 94% of all consumers actually skip television ads completely
• 94% unsubscribe from email
• 27% throw away direct mail before reading it, and an amazing
• 50% are on the national do not call registry

New Yorkers aren’t patient enough to put up with most advertising.

So what can you do to reach the consumer?  Targeted Advertising.

Reach your customer when they want to reached.  Reach them when they’re looking for help.  There are three proven strategies that you may not know how to use, but you’ve absolutely been targeted by:

1. Adwords (aka Google Ads) “listen” to what consumers are searching for on Google.  Businesses bid against their competitors to have their ad displayed at the top of the “results” page and link to your website or landing page.  The value is that your ad shows up every time your bid is high enough and someone search your keyword.  But there’s a downside: you pay for every click (so it’s called also Pay Per Click).  In this case, you only get what you pay for.  And you pay every time.
2. Retargeting: You visit a website, maybe just for fun.  It could be for Playstation Network or Doctor Sleep.  After that, every time you do a Google search or you go to Facebook, an ad for that website shows up.  They’re reminding you about what you searched for.  How’d they do that?  It’s called retargeting.  These ads “stalk” you for up to 90 days, reminding you that you were interested in them.  As an advertiser you pay for either every exposure or every click.
3. Messages on hold.  When your phone rings, it’s “a call for help.”  Someone wants to know if you have what they want, or can help them solve a problem.  So why not make every call more productive (profitable) by putting wasted “hold” time to use?  Use it to give callers information that they want, and that you want them to have.  Japan Airlines knew that all their callers wanted a reservation to Japan.  So they used their Informer Messages to advertise the prestige of flying First or Business Class.  What are callers calling you about?  We’ll help you pinpoint the way to sell more on every call with Informer Messages, the targeted marketing tool.

Find out more about Targeted Advertising to reach New York customers

Bottom Line: if you’re not targeting your advertising, you’re missing your target.  You’re reaching people who aren’t interested in you, and people who want to know how you can help them.  For more information on how targeted Informer Messages on hold can help you, call for a free Discovery Session: In New York call 212-355-6980.  In New York State and nationwide call 800-862-8896 today.  And start hitting the target.

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Dental Messages on hold in Maine Help Dentists Succeed

Dental Messages on hold in Maine help you succeed, by educating your patients about today’s newest dental advances.  You’ve got more ways to help you patients than ever before.  The challenge is telling them about these new procedures and their benefits.

Dental Messages on hold in Maine help

It seems like you’ve got to work harder than ever before to have a successful dental practice.  Fewer adults are booking regular appointments: Why?

• Only 36% of working-age adults visit a dentist.
• The percentage of adults visiting the dentist today is actually lower than in 2008
• The population is growing more diverse, but only 45 percent of Hispanics lack dental insurance.
• And Third Party payments set lower fees for your most common services.

Dental practices have discovered that success can come from helping patients in new ways…and finding better ways to inform them about these new ideas.

Dental Messages on hold provide the help that you need.  They put the time your telephone callers spend on hold to use, filling it with information your patients want, and that you want them to have.

Do you need Dental Messages on hold in Maine?

Your first contact with your patient is by telephone.  Patients and potential patients call your office to ask questions, to check on insurance options, and to gain a “feel” for your office.

In your busy dental practice #holdhappens.  And it happens more than you might think!
At your busiest times of the day, patients call, and are often asked to “please hold.”  Your front desk staff can’t always handle every call right away.  While giving one patient the attention they need, another caller may have to wait on hold.

That’s when on hold marketing with a custom phone message can really make a difference.  Custom on hold messages for businesses like yours have a track record of success: national research proves it.

How you can use Dental Messages on hold in Maine

Most successful dental practices use Informer Messages on hold to educate their patients, with a mixture of health tips, reminders, and information on the benefits of today’s newest dental procedures.  They’re a proven way to start important conversations about

…the importance of regular checkups, flossing, and diet
…the importance of dental health during pregnancy and baby bottle tooth decay
…digital dentistry
…dental implants
…Invisalign
…laser dentistry
…new diagnostic tools
…safe and effective whitening treatments
…mouth guards for athletes, fluorides, gum disease and more

In today’s busy dental practice, you never have enough time to thoroughly educate every patient.  Informer Messages on hold can be your newest tool to improving patient education, introducing new ideas, and starting the conversations that lead to a lifetime of the best oral health.

Is it easy to try Dental Messages on hold in Maine?

Getting started is easy: we do everything for you, from helping generate ideas, to writing and revising a script tailored to your practice, to recording your phone message with a professional voice over.  Your Informer Messages can even be updated on a schedule that works best for you.

Ready to learn more?  Why not book a free 15-minute strategy consultation by calling (800) 862-8896, or by clicking here.

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Message on hold company in Connecticut: 5.5 questions before buying

How do you find the right message on hold company in Connecticut?  Just do a Google search, and you’ll find About 522,000,000 results (0.69 seconds).  But does that really help?  Does it help you find your best option?  Maybe you need to know more before making your choice.  Here are 5.5 questions to ask that can help.

Message on hold company in Connecticut

After any Google search businesses Stamford, Norwalk, or Hartford understand that answers to a few important questions will help make the right choice.

1. Do you have a questionnaire?  Before anyone can improve your marketing results they’ve got to know and understand you.  Filling out a questionnaire isn’t only annoying, it’s impersonal, and the answers are often ignored. If they’re short enough, they miss important information.  Standard questionnaires can’t possibly apply to your industry, if the same one is sent to everyone else, from brain surgeons to trash haulers.  That’s why we prefer a personal Discovery Session, where every answer can lead to a new insightful question, works better.
   Bottom line: if they rely on questionnaires, you can’t rely on their messages
2. Who writes the script: some suppliers tell you to “send us a script and we’ll record it.”  They’re missing the point.  Simply recording a voice over for your telephone message is the easy part.  Creating a strategy and a script that gets a response is the real challenge.  In a perfect world the marketer who asks you the questions about your business should also be the writer.  Who knows more about you?
   Bottom line: The quality of the script determines the results.  That’s what you’re paying for.
3. How long will the script be?  Can you imagine that a 300-word script, or one with 6 messages, will be perfect for every industry?  For every business?  For every “hold time”?  For your company?
   Bottom Line: every business’ needs are different.  Your script length should be too.
4. When can I update my messages?  This is a trick question: many suppliers tell you that you can update your messages on a set schedule.  Then you’ll never hear from them again.
   Bottom Line: If they’re not proactively contacting you to remind you to update, to ask you questions about what’s new at your business and in your industry, and to give you interesting ideas, you’re not getting what you paid for.
5. Can I cancel?  Many suppliers will “lock” you into a 3 year (or longer) contract.  That makes me think that that’s the only way they “hold on” to customers.  |
   Bottom Line: If you can’t cancel at any time with no penalty, don’t sign up in the first place.

5.5 Tell me about others you’ve worked with in my industry, and what you’ve done
them.  While we don’t give out names or show you scripts for other companies
in your industry, we know lots about what has worked in your industry.
Bottom Line: Learning what will help you takes time and practice.  Don’t let them
practice while you’re paying the bill.

The right message on hold company in Connecticut will have the right answers

These are just 5.5 questions to ask a potential supplier.  Think about the things that lead to success in your industry, and how your customers can recognized the best supplier.  Asking tough questions is the only way to find the right supplier.

Finding the right Message on hold company in Connecticut

Sy Syms, a success business owner known throughout the New York/Connecticut/New Jersey tri-state area had a slogan that makes more sense every day:  “An educated consumer is our best customer.”  That slogan has stuck with me for over 30 years, and it’s just as true today as back before Google gave you 522,000,000 answers to a simple question.

How can you find the right message on hold company in Connecticut?

Bottom Line: asking the right questions will help you find the right on hold messaging company in Connecticut, or anywhere.

Here’s a challenge: call all 522 million options, or call us.  We have the answers you’re looking for.  In Stamford, Norwalk, or Hartford call us at (203) 655-3920.  In New York call 212-355-6980.  Nationwide call (800) 862-8896.

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VoIP On Hold Music is easy to replace…and it’s a free service

VoIP On Hold Systems don’t get any respect!  Here’s why:

We see it all the time: a company like yours starts using messages on hold.  They sound good, and you sound professional.  New York customers are impatient, but fewer callers get frustrated if they have to wait on hold. Some of your callers start asking about the messages they hear.

Then you decide to move to a VoIP system.  It’s supposed to save you money and give you lots of free features.

One feature that every VoIP System in Manhattan comes with is “preloaded” music on hold.  It may even include a message that apologizes to callers for keeping them on hold so long.  Now we all hear the same exact “loop” of music no matter who we call…a brain surgeon or a used car lot. Everybody uses one of the top 3 or 4 VoIP providers.  They all provide “canned” music. And that’s what your callers end up hearing on hold.

VoIP on hold music is the same on every system

Not about your quality.  Not about your service.  Not about your newest offerings.  Your VoIP system replaces your old fashioned phones, but the installer never thinks to keep the marketing messages you still want callers to hear.

VoIP On Hold Messages make more sense

So what do you do?
Simple: you call The Informer.  We’ll work with your VoIP provider to find the best way to get your messages on hold loaded onto your VoIP system, and working for you again. And best of all: there’s no charge.  It’s free.  It’s all part of our free lifetime service guarantee.

The VoIP on hold problem is easy to solve

Getting a new VoIP system doesn’t mean that you have to lose your marketing messages on hold.  We’ve kept all our old Messages on hold recordings in our archive for years, and can (almost) always find a copy.  Some of our clients have changed phone systems several times, and we’ve helped them every time.  But if we don’t have your messages, we can quickly recreate them, or develop an updated script.

Don’t settle for VoIP on hold music.

Give me a call, and let’s fix the problem.  In New York City call (212) 355-6980.  In New York State and Nationwide Call (800) 862-8896.

New York City Headquarters: 212-355-6980

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Physical Therapy marketing: 5 tools PT’s use, and the one you don’t

Physical therapy marketing is the element of building your practice that most PT’s don’t usually consider when they “hang out their shingle.”  But it’s the lifeblood of your New York or Connecticut based business, and, in reality, how you can help more patients.

Earning a DPT is a long process, usually lasting 7 years before you can pass the NPTE.  The day you open your own PT practice is the day you realize that there’s more to achieving success than the immense knowledge you’ve gained, and the patience and support you bring to each patient.  Your practice is a business, and marketing is what brings in the patients who need your help.

For a valuable overview of the process of taking your PT skills and succeeding in your own practice, consider reading “The E-myth” by Michael Gerber.  It details the essential components a business needs to survive and succeed.  The subtitle says it all: “Why Most Small Businesses Don’t Work and What To Do About It.”

Physical Therapy Marketing can’t be an afterthought

While healthcare is the main focus of exceptional physical therapy, a physical therapy practice is also a business.  Even if you “build a better mousetrap” the world of patients who need you will not “beat a path to your door.”  Businesses communicate with the world…with your potential patients…with Marketing.  If you ignore marketing, do it at your own peril.

5 Standard Physical Therapy Marketing Tools That Every PT Practice Uses

1. Website: Just about everyone uses the internet to search for, and to research, just about everything we want or need.  Most businesses rely on (or hope) their website will be noticed by everyone who needs them, and attract more new customers (patients) every day.  Unfortunately, every physical therapist uses this same tactic, and there are some pretty eye-catching websites for offices in New York, Connecticut, or in your area, attracting your potential patients.

Three keys are “content, content, content” and filling pages with information that your patients want, and that you want them to have.

1. Social Media: The next step in the evolution of online presence, everyone hopes to create a following, and engage in conversations with patients in this “free” marketing tool.

Creating great content is the key.  Get people interested by offering valuable ideas.

1. Keep in touch:  experience has revealed that there are “seasonal” injuries…skiers hurt their knees in winter, runners and other athletes “pull muscles” in spring, golfers have back, shoulder, and wrist injuries in summer.  Why not send out seasonal e-newsletters about how you can help?
2. Reach future patients before they actually need you, with direct mail.  Sending post cards to the surrounding community at large.
3. Mobile Marketing is helpful, especially in keeping current patients coming back for the entire treatment needed to attain the best possible recovery from injury or condition.

If you’ve been in practice for a while, and you understand the value of marketing, you’re probably working on most or all of these ideas.  If not, it’s time to get started.

The one Physical Therapy Marketing Tool you’re missing

There’s one marketing tool that you’re probably not taking advantage of, because you never thought of it: Informer Messages on hold.  Informer Marketing Messages give your patients information that they want, and that you want them to have, in the time your telephone callers now spend on hold.

#holdhappens.  Every time your patients call your office, there’s a good chance they’ll have to wait on hold for a while.  Most phone systems have muzak or VoIP music playing on hold.  Some just have “dead silence.”  Why not replace that hold music with professional phone greetings and a high quality telephone message on hold?  With a professional voice over, and the best hold music in the background, you can educate your patients about the value you offer them, and more of the ways that you can help them.

Specialized Physical Therapy Marketing Technique

Specialized advertising techniques can make the time that your callers spend on hold interesting and valuable to them.  And can make your telephone a better marketing tool with targeted on hold advertising.  Call us today for a free 15-consult, and we can talk about how on hold marketing can make all you marketing more effective, and your practice more successful.  In New York call 212-355-6980.  In Connecticut call 203-655-3920.  And nationwide call 800-862-8896.  Or click here to schedule your consultation.

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