Informer Messages on Hold: Add On Sales for Restaurants: the key to increasing profits

Add On Sales for Restaurants: the key to increasing profits To survive COVID-19, add on sales for restaurants could be the most reliable solution for increasing your average check, and increasing profits. The Harvard Business Review has reported that “one of the best ways to increase sales” is to sell more to each customer. In the restaurant industry, it’s worked for McDonalds, and will work for you.

Here’s a way to increase your average order.

Add On Sales for Restaurants

The restaurant business in Stamford has changed. And this may be the “new normal” for quite some time. While many restaurants will close permanently, the survivors will be the ones that find new ways to survive.

Restaurants that are known for convenient takeout service continue to prosper, even during “self-isolation.” Transforming your restaurant to deliver more meals by takeout and curbside delivery costs almost nothing. Good servers can quickly adjust to taking orders over the phone. It’s an economical way to keep more staff working profitably. And it’s less expensive than the alternative.

Cutting Expenses

When the economy was booming, paying 40% fees to Door Dash, or GrubHub made sense. Today, those expenses can’t be supported. Innovation is key to higher profit sales.

Providing Service

After Self Isolating all day, customers will actually appreciate the “personal touch” that simply talking with your staff member offers. But what about during the Connecticut “evening rush hour” when multiple calls come in, and might have to wait “on hold”?

“Hold” time can be transformed into a marketing opportunity, by giving your telephone callers new ideas about menu items, and side dishes that will make their meal even better. When your server isn’t visiting your table to talk about today’s specials, informative “menu messages” on hold can do the job for you.

Informer Menu Messages on hold can tell customers about your most profitable menu items, your add-on sides, or what makes your restaurant special. They give you a unique opportunity to communicate with your customer, and tempt them with delicious sounding add-ons.

At Sushi-K Bar, owner Michael Belz uses Informer Messages on hold with one specific goal: increasing his average order. His Menu Messages quickly let you know that they’re not just sushi: they offer healthy “carbless” rolls, food that’s grilled not fried, and hundreds of unique rolls, along with salads and side dishes. His Informer Messages increased inquiries, and sales of his most profitable add on dishes. Here’s a sample:

Increasing your average check means more profits for your restaurant, right when you need them most. Find out how Informer Menu Messages work, or get the recipe that will increase your profits by next week. In Stamford or Norwalk, and throughout Connecticut call (203) 655-3920. Nationwide call us at (800) 862-8896.

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