Patient Loyalty: the proven 3 step process you must follow to build it

Today, your Connecticut Urgent Care is on the front lines protecting both your patients and the public health.  When the current health emergency has abated, building Patient Loyalty will be the key to your success, and make sure that you are always there for all your patients needs.  Here are the 3 steps you need to follow to build that loyalty.

Patient Loyalty: 3 Steps to take

1. The first step is raising awareness of your Urgent Care. There are lots of advertising and marketing tools that promise to do this, from Advertising with Pay Per Click to Billboards, Signage to Direct Mail, Grassroots marketing, and a high ranking website.  Google claims that 73% of patients use their mobile phone to find a healthcare provider, which makes them notoriously non-loyal, simply searching for a nearby provider each time they need help.  So SEO that gets you listed at the top of page one is crucial, and the cost to attract each patient is high, as is competition, so that you can’t simply rely on luck for a steady stream of patients.  So what can you do?
2. Next you’ve got to give patients a reason to be loyal.  That raises their interest
   • Convenience
   • Meet them with a friendly greeting
   • Provide the prompt service that they’ve been promised
   • Quality Care: listen to their needs, take the time to understand their problem completely
     and then provide the personal service that they’ll appreciate.  That’s the second step.  That gets you to the third step: giving them reasons to return
3. The third step: Your patients visited your facility because they had a non-life-threatening injury or health problem.  Education about more of your services gives them more reasons to return: allergies, cuts that require stitches, bruises and potential broken bones, headaches, back pain, and more.  Do your patients know that your providers have the expertise to help with these problems?
   How will you tell them?  Your Website?  Email blasts?  The most effective marketing reaches your patient when they’re focused on their health, and not distracted.  Just like PPC, messages on hold deliver your message and educate your patient when they’re focused on you.  Urgent care telephone callers are often asked to wait “on hold” for a few moments. Why not make that time more interesting, and make the wait seem shorter, telling them about their most convenient source for healthcare: your center.

Building Loyal Patients

Your Urgent Care’s success, it’s fiscal health, depends on patients returning again in the future.  You can take an important step toward achieving this when they hear more about more of your specialties, with “medical marketing messages” that make every phone call more productive.

Find out about Informer Messages on hold: click here to see how the process works, or ask about a free 15-minute consultation. We’ll ask you key questions and give you a plan just for your Connecticut Urgent Care, and there’s no obligation.  We’ll also show you why patient retention is so important.

Call us for answers

Call us today: in Greenwich, Stamford, Norwalk or Bridgeport dial 203-655-3920.  In Hartford, New Haven, Danbury or nationwide call us at 800-862-8896 today.  Or click here to email us.

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