Informer Messages on Hold: Curbside Pickup Service can be more profitable with this tool

After a month with 90% of Connecticut residents now staying at home, restaurants need a new way to survive. Curbside pickup is the hottest trend in restaurant service, convenience, and safety. Here’s an idea that will make it more profitable.

Curbside Pickup Service can be more profitable

Delivering to curbside used to be a nice perk, but new social distancing regulations have made it a necessity…for the wellbeing of both the public and your businesses.

Unfortunately restaurant delivery apps aren’t free: 30% fees and delayed payments from the most popular ordering services, do they make the most sense? They also decrease a restaurant’s “personal connection” with their guests. In order to preserve needed profits, restaurants have an old tool at their disposal: your telephone.

Restaurant Apps aren’t the only answer

With just basic training, your cashier can be your newest server, helping customers order.
But what happens when more than one call comes in at the same time? Don’t some callers have to wait on hold?

In Stamford restaurants have an affordable new marketing tool

“Hold” time can be transformed into a marketing opportunity, by giving your telephone callers new ideas about menu items, and side dishes that will make their meal even better. When your server isn’t visiting your table to talk about today’s specials, informative “menu messages” on hold can do the job for you.

Restaurants ranging from inexpensive Pizzerias and Blockheads Burritos to Michelin Star winning Picholine Restaurant (now closed) have used messages on hold to give callers tasty ideas and “add on” menu suggestions.

Nick Presher from Picholine called their Informer Messages “a great tool for increasing business like holiday specials.” Blockheads wanted to increase their average order, and their Informer Messages on hold did it for them. “Requests for starters and desserts shot up when we added these to our menu messages. We sell affordable burritos, so we can actually increase revenue by 70%.” Informer Messages can work the same way for your Stamford restaurant.

Samples of Informer Menu Messages on hold

Picholine: Greeting and Marketing Message on hold

Four Brothers Pizza

Click here to have messages that will increase your average order by next week!

Curbside Pickup is a trend that will last

Everything about your business has changed. But Add-on sales have always been profit makers for restaurants, just ask McDonald’s. This is a trend that won’t disappear when life gets back to “normal.” Why not find out about how messages on hold can increase your sales and profits?

Call us to find out about how new Informer Menu Marketing Messages can work for you: In Stamford, as well as Norwalk and Bridgeport, call us at (203) 655-3920. Nationwide call (800) 862-8896.